The Power of Persuasion: How We're Bought and Sold

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9780471763178: The Power of Persuasion: How We're Bought and Sold

Book by Robert V Levine

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Reseña del editor:

'An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other - and how and why they work (or don't)...The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of "Friends", you'll know where to turn' - Slashdot.org. 'If you're like most people, you think advertising and marketing work - just not on you. Robert Levine's "The Power of Persuasion" demonstrates how even the best-educated cynics among us can be victimized by sales pitches' - "The Globe and Mail". 'Levine puts [his] analysis in the service of his real mission - to arm the reader against manipulation' - "The Wall Street Journal".'This wonderful book will change the way you think and act in many realms of your life' - Philip Zimbardo former president, American Psychological Association.

Biografía del autor:

ROBERT LEVINE is Professor and former Chairperson of the Psychology Department at California State University, Fresno. He has published articles in Psychology Today, Discover, American Demographics, NY Times, Utne Reader and American Scientist. He has received awards for his teaching, research and writing, including being named the university's "Outstanding Professor." Dr. Levine has been a Visiting Professor at Universidade Federal Fluminense in Niteroi, Brazil, at Sapporo Medical University in Japan, and at Stockholm University in Sweden. He serves on boards of professional organizations in the U.S. Germany and Taiwan.

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ISBN 10: 0471763179 ISBN 13: 9780471763178
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Descripción John Wiley and#38; Sons, 2006. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780471763178

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Descripción John Wiley and Sons Ltd, United States, 2006. Paperback. Estado de conservación: New. 221 x 147 mm. Language: English . Brand New Book. An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other - and how and why they work (or don t).The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends , you ll know where to turn - . If you re like most people, you think advertising and marketing work - just not on you. Robert Levine s The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches - The Globe and Mail . Levine puts [his] analysis in the service of his real mission - to arm the reader against manipulation - The Wall Street Journal . This wonderful book will change the way you think and act in many realms of your life - Philip Zimbardo former president, American Psychological Association. Nº de ref. de la librería AAS9780471763178

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Robert Levine
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Descripción John Wiley and Sons Ltd, United States, 2006. Paperback. Estado de conservación: New. 221 x 147 mm. Language: English . Brand New Book. An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other - and how and why they work (or don t).The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends , you ll know where to turn - . If you re like most people, you think advertising and marketing work - just not on you. Robert Levine s The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches - The Globe and Mail . Levine puts [his] analysis in the service of his real mission - to arm the reader against manipulation - The Wall Street Journal . This wonderful book will change the way you think and act in many realms of your life - Philip Zimbardo former president, American Psychological Association. Nº de ref. de la librería AAS9780471763178

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Descripción Wiley. PAPERBACK. Estado de conservación: New. 0471763179 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 4222613

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Descripción Wiley. Paperback. Estado de conservación: New. Paperback. 288 pages. Dimensions: 8.7in. x 5.8in. x 0.9in.An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or dont). . . . The next time you wonder what possessed you to pay 50 for a medallion commemorating the series finale of Friends, youll know where to turn. --Slashdot. orgIf youre like most people, you think advertising and marketing work--just not on you. Robert Levines The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches. --The Globe and MailLevine puts his analysis in the service of his real mission--to arm the reader against manipulation. --The Wall Street JournalThis wonderful book will change the way you think and act in many realms of your life. --Philip Zimbardo former president, American Psychological Association This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780471763178

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Descripción Paperback. Estado de conservación: New. 155mm x 20mm x 234mm. Paperback. An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cu.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 278 pages. 0.444. Nº de ref. de la librería 9780471763178

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Descripción Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatched within 2 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-ING-00587752

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