"New Sales Speak is the first book on the vital marriage of persuasive selling techniques and crucial speaking skills."
-Harvey Mackay, author of the New York Times bestseller Swim with the Sharks Without Being Eaten Alive
"An incredible book on sales effectiveness! You can learn how to release your brakes and step on your accelerator toward higher sales."
-Brian Tracy, Brian Tracy International
"Terri Sjodin is one of the country's top sales trainers, and her book, New Sales Speak, is a must-read for anyone in sales or sales management. Now, the Second Edition is here and it's even bigger and better! I highly recommend it."
-Roger Dawson, author of Secrets of Power Negotiating
"This book gives you real-world knowledge that you can apply every day. The new chapter on elevator speeches alone is worth the investment."
-Eric Worre, cofounder, Better Life Media
Written for anyone who gives presentations, New Sales Speak, Second Edition identifies the nine most common mistakes people make when presenting and shows you how to avoid them. Inside, you'll learn how to: Build and deliver a presentation that is persuasive rather than just informative Make the best use of your allotted time and craft interest-generating elevator speeches Just say "No!" to boring PowerPoint presentations Transform fear into energy-and more!
"Sinopsis" puede pertenecer a otra edición de este libro.
TERRI SJODIN is a full-time professional speaker and business trainer who gives presentations to thousands of people annually. While an undergraduate at San Diego State University, she was picked as the sixth best college persuasive public speaker in the country. Terri is one of the most successful young speakers in the field today. At thirty-five, she has been called one of the youngest female professional speakers ever to receive the CSP designation by the National Speakers Association. Terri is a frequent guest on radio and television talk shows. Her articles have appeared in countless publications, including Mademoiselle, Entrepreneur Magazine, Selling Power, Business Monthly, Executive Excellence, Small Business, as well as many others.From Publishers Weekly:
Some people believe salesmen are born, not made. Sjodin, a public speaking and sales techniques consultant, insists anyone can become an effective seller by polishing his speaking skills and learning to sell himself and his ideas to business partners, investors, employers and supervisors. "Everybody sells something," she notes. Sjodin's book is based on the idea that presentations are typically torpedoed by nine common mistakes: "winging it" instead of being prepared, being overly informative instead of persuasive, misusing allotted time, providing inadequate support, failing to close the deal, being boring, relying too heavily on visual aids, using distracting gestures or body language and wearing inappropriate clothing. The author provides practical tips for achieving her recommendations and anecdotes to illustrate her points. New to this revised edition are sections about "elevator pitches" (how to close a deal if you're on an elevator with the one person "who could make your dreams a reality") and tales from Sjodin's workshops. While the book entertains, much of it skims the surface and fails to go beyond the realm of common sense ("Expensive clothes aren't essential. What's important is that your clothes look clean, pressed, and coordinated in color and style."), providing tidbits that might be useful to people new to the business world, but it's hard to see what experienced professionals would get out this book. Still, for readers fresh out of business school needing a pep talk and a reminder that it's okay to deviate from the PowerPoint script, this book is worth a look.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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