Pick Me: Breaking Into Advertising and Staying There (Adweek Book)

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9780471715573: Pick Me: Breaking Into Advertising and Staying There (Adweek Book)
From the Publisher:

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job, and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In "Pick Me", these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights, and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the cliches, this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

About the Author:

NANCY VONK and JANET KESTIN are co-Chief Creative Officers at Ogilvy & Mather, Toronto. They've won many industry awards, including Cannes Lions, One Show Pencils, and Clios. They've judged these shows, CA, and many others. They are also coauthors of the popular "Ask Jancy" column at ihaveanidea.org, a premier site for advertising students and young creatives.

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Vonk, Nancy; Kestin, Janet
Editorial: Wiley
ISBN 10: 0471715573 ISBN 13: 9780471715573
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Vonk, Nancy; Kestin, Janet
Editorial: John Wiley and Sons Ltd, United States (2005)
ISBN 10: 0471715573 ISBN 13: 9780471715573
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Descripción John Wiley and Sons Ltd, United States, 2005. Paperback. Estado de conservación: New. 1. Auflage. 226 x 152 mm. Language: English . Brand New Book. Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you re a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job, and how to thrive once you re in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me , these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights, and explain how they broke into the business. You ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the cliches, this is advertising as it really is. If you re hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet. Nº de ref. de la librería AAH9780471715573

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Vonk, Nancy; Kestin, Janet
Editorial: John Wiley and Sons Ltd, United States (2005)
ISBN 10: 0471715573 ISBN 13: 9780471715573
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Descripción John Wiley and Sons Ltd, United States, 2005. Paperback. Estado de conservación: New. 226 x 152 mm. Language: English . Brand New Book. Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you re a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job, and how to thrive once you re in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me , these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights, and explain how they broke into the business. You ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the cliches, this is advertising as it really is. If you re hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet. Nº de ref. de la librería AAH9780471715573

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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0471715573

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Descripción 2005. Paperback. Estado de conservación: New. 1st. 154mm x 17mm x 231mm. Paperback. Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded wi.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 216 pages. 0.286. Nº de ref. de la librería 9780471715573

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Descripción John Wiley and#38; Sons, 2005. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780471715573

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Descripción Wiley, 2005. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Foreword: Rick Boyko.Preface.Acknowledgments.Introduction: The View from Down Here: Ignacio Oreamuno.PART I: BREAKING INTO ADVERTISING.1. Was I really Put on This Earth to Do Ads?2. School Daze.3. What's a Good? Ad, Anyway?4. Portfolio Preparation: Like Giving Birth, Only More Painful.5. Getting a Job in This Lifetime: It Can be Done.6. Internships: Purgatory, Rip-Off, or Free Education?7. What Place Is Right For Me?PART II: YOU'RE THE? CHOSEN ONE. NOW WHAT?8. Money-Not That You Care About that.9. Fear and Self-Loathing: Snap Out of It.10. Brainstorming Techniques (You're Going to Need Them).11. Awards. Yes, They Matter. How the Judges Decide.12. Boss Problems: Try Not to Kill Him. Or Sleep with Him.13. Partner Problems: Do You Need Counseling, a Divorce, or a Gun?14. Copywriting.15. Art Direction.16. Account Executives: They're People, Too.17. Identity Crisis.18. Am I in the? Wrong Place?19. Ethics in Advertising: Not Necessarily an Oxymoron.20. CD Life (Be careful what You Wish For).21. Women: The Vanishing Act.22. Age(ism): Is 39 the New 65?23. Staying Sane in an Insane Business.24. Miscellaneous: The Best Chapter of? Any Book.25. Strangest Questions: Maybe Even better than Miscellaneous.PART III: BUT WAIT, THERE'S MORE! THE GURUS SHARE YEARS OF COLLECTIVE WISDOM, AND EMBARRASSING PHOTOS.26. what I Know Now That I Wish I'd Known Then.27. What I Look for in a Junior.28. A Century Ago, We Were Juniors, Too.Appendix: The Inspiration Grab Bag.Index. Nº de ref. de la librería ABE_book_new_0471715573

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