Consumer-Centric Management: How to Increase Profits by Managing Categories Based on Consumer Needs

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9780471703594: Consumer-Centric Management: How to Increase Profits by Managing Categories Based on Consumer Needs
Review:

"It provides an insight into how they [companies such as Hershey and Hewlett-Packard] have used category management to succeed and how to apply their methods in your own organisation." ("Supply Management, " April 2006)

From the Publisher:

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. New ideas are emerging - from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won't change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.

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Nielsen
Editorial: Wiley (2014)
ISBN 10: 0471703591 ISBN 13: 9780471703594
Nuevos Tapa dura Cantidad: 1
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Book Deals
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Descripción Wiley, 2014. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Chapter 0: Introduction-Why Category Management Is More Important Than Ever. PART I: IN THE BEGINNING-THE PURPOSE OF CATEGORY MANAGEMENT. Chapter 1: The Evolution of Category Management and the New State of the Art. Chapter 2: Category Management Begins with the Retailer's Strategy. PART II: THE EIGHT FOUNDATIONAL STEPS OF CATEGORY MANAGEMENT. Chapter 3: Step One: Define the Category Based on the Needs of Your Target Market. Chapter 4: Step Two: Assign a Role to the Category That Best Supports the Retailer's Strategy. Chapter 5: Step Three: Assess the Category to Find Opportunities for Improvement. Chapter 6: Step Four: Set Performance Targets and Measure Progress with a Category Scorecard. Chapter 7: Step Five: Create a Marketing Strategy for the Category. Chapter 8: Step Six: Choose Tactics for Category Assortment, Pricing, Promotion, Merchandising, and Supply Chain Management. Chapter 9: Step Seven: Roll Out the Plan. Chapter 10: Step Eight: Review the Category's Performance Regularly and Make Adjustments as Needed. Chapter 11: Bringing the Consumer into Category Management-A New Take on the Eight Steps. PART: III: CATEGORY MANAGEMENT SUCCESS STORIES. Chapter 12: General Mills-Going Beyond the Categories. Chapter 13: Big Y-Focusing on Implementation. Chapter 14: SUPERVALU-The Last Three Feet of Category Management. Chapter 15: CROSSMARK-Just the Facts. Chapter 16: Acosta-Multiplying the Impact of Category Management. Chapter 17: Chiquita-Extending Category Management to Perishables. Chapter 18: The Hershey Company-Linking Consumer Insights and Customer Strategy. Chapter 19: Miller Brewing-Tapping Category Management for Competitive Advantage. Chapter 20: Hewlett-Packard-Taking Category Management beyond Traditional CPG. PART IV: THE WAY FORWARD. Chapter 21: Lessons Learned from the Real World. Chapter 22: Proactive Category Management (Shan Kumar). Chapter 23: Linking Category Management and Loyalty Marketing (Glenn Hausfater). Chapter 24: The New Category Management Emerges (Dirk Seifert). Acknowledgments. Index. Nº de ref. de la librería ABE_book_new_0471703591

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Descripción Estado de conservación: New. Brand New. US Edition Book. We do not ship to Military Addresses. Fast Shipping with Order Tracking. For Standard Shipping 7-8 business days & Expedite Shipping 4-6 business days, after shipping. Nº de ref. de la librería 0471703591-RMX

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Descripción Wiley, 2014. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0471703591

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ISBN 10: 0471703591 ISBN 13: 9780471703594
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Descripción John Wiley and Sons Ltd, United States, 2005. Hardback. Estado de conservación: New. 1. Auflage. 231 x 160 mm. Language: English . Brand New Book. In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980 s forms the foundation of many companies approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. New ideas are emerging - from trip management to aisle management to customer management. Whether a new descriptor emerges to replace category management is yet to be seen. Even if that does happen, what won t change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to. Nº de ref. de la librería AAH9780471703594

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Descripción Hardcover. Estado de conservación: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Nº de ref. de la librería 0471703591BNA

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Nielsen
Editorial: John Wiley and Sons Ltd, United States (2005)
ISBN 10: 0471703591 ISBN 13: 9780471703594
Nuevos Tapa dura Primera edición Cantidad: 10
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The Book Depository
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Descripción John Wiley and Sons Ltd, United States, 2005. Hardback. Estado de conservación: New. 1. Auflage. 231 x 160 mm. Language: English . Brand New Book. In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980 s forms the foundation of many companies approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. New ideas are emerging - from trip management to aisle management to customer management. Whether a new descriptor emerges to replace category management is yet to be seen. Even if that does happen, what won t change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to. Nº de ref. de la librería AAH9780471703594

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Descripción John Wiley and Sons Ltd, 2005. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IP-9780471703594

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Descripción Wiley, 2005. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0471703591

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Descripción Wiley 2005-12-07, 2005. Hardcover. Estado de conservación: New. 0471703591. Nº de ref. de la librería 530210

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Descripción John Wiley & Sons, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9780471703594_lsuk

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