Consumer-Centric Management: How to Increase Profits by Managing Categories Based on Consumer Needs

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9780471703594: Consumer-Centric Management: How to Increase Profits by Managing Categories Based on Consumer Needs
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Críticas:

"... provides an insight into how ... companies ... have used category management to succeed ... how to apply their methods in your ... organisation." ( Supply Management, April 2006)

Reseña del editor:

In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980 s forms the foundation of many companies approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made most of them designed to place consumer understanding front and center. New ideas are emerging from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won t change is the overall objective to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.

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Acnielsen, John Karolefski, Al Heller
Publicado por John Wiley and Sons Ltd, United States (2005)
ISBN 10: 0471703591 ISBN 13: 9780471703594
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Descripción John Wiley and Sons Ltd, United States, 2005. Hardback. Condición: New. 1. Auflage. Language: English . Brand New Book. In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980 s forms the foundation of many companies approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. New ideas are emerging - from trip management to aisle management to customer management. Whether a new descriptor emerges to replace category management is yet to be seen. Even if that does happen, what won t change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to. Nº de ref. del artículo: AAH9780471703594

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Acnielsen, John Karolefski, Al Heller
Publicado por John Wiley and Sons Ltd, United States (2005)
ISBN 10: 0471703591 ISBN 13: 9780471703594
Nuevo Tapa dura Original o primera edición Cantidad disponible: 10
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[?]

Descripción John Wiley and Sons Ltd, United States, 2005. Hardback. Condición: New. 1. Auflage. Language: English . Brand New Book. In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980 s forms the foundation of many companies approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. New ideas are emerging - from trip management to aisle management to customer management. Whether a new descriptor emerges to replace category management is yet to be seen. Even if that does happen, what won t change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to. Nº de ref. del artículo: AAH9780471703594

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ACNielsen, John Karolefski (co-author), Al Heller
Publicado por Wiley 2005-11-21, Hoboken, N.J. :|Chichester (2005)
ISBN 10: 0471703591 ISBN 13: 9780471703594
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Descripción Wiley 2005-11-21, Hoboken, N.J. :|Chichester, 2005. hardback. Condición: New. Nº de ref. del artículo: 9780471703594

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