Consumer-Centric Management: How to Increase Profits by Managing Categories Based on Consumer Needs

3,5 valoración promedio
( 24 valoraciones por Goodreads )
 
9780471703594: Consumer-Centric Management: How to Increase Profits by Managing Categories Based on Consumer Needs

Book by Heller Al

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas:

"It provides an insight into how they [companies such as Hershey and Hewlett-Packard] have used category management to succeed and how to apply their methods in your own organisation." ("Supply Management, " April 2006)

Reseña del editor:

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. New ideas are emerging - from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won't change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

ACNielsen
Editorial: Wiley (2014)
ISBN 10: 0471703591 ISBN 13: 9780471703594
Nuevos Tapa dura Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2014. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0471703591

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 38,00
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Acnielsen, John Karolefski, Al Heller
Editorial: John Wiley and Sons Ltd, United States (2005)
ISBN 10: 0471703591 ISBN 13: 9780471703594
Nuevos Tapa dura Primera edición Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United States, 2005. Hardback. Estado de conservación: New. 1. Auflage. 231 x 160 mm. Language: English . Brand New Book. In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980 s forms the foundation of many companies approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. New ideas are emerging - from trip management to aisle management to customer management. Whether a new descriptor emerges to replace category management is yet to be seen. Even if that does happen, what won t change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to. Nº de ref. de la librería AAH9780471703594

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 49,53
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Acnielsen, John Karolefski, Al Heller
Editorial: John Wiley and Sons Ltd, United States (2005)
ISBN 10: 0471703591 ISBN 13: 9780471703594
Nuevos Tapa dura Primera edición Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United States, 2005. Hardback. Estado de conservación: New. 1. Auflage. 231 x 160 mm. Language: English . Brand New Book. In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980 s forms the foundation of many companies approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. New ideas are emerging - from trip management to aisle management to customer management. Whether a new descriptor emerges to replace category management is yet to be seen. Even if that does happen, what won t change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to. Nº de ref. de la librería AAH9780471703594

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 49,54
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Nielsen
Editorial: John Wiley and Sons Ltd (2005)
ISBN 10: 0471703591 ISBN 13: 9780471703594
Nuevos Cantidad: > 20
Impresión bajo demanda
Librería
Pbshop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons Ltd, 2005. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IP-9780471703594

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 47,66
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,55
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

ACNielsen
Editorial: Wiley (2017)
ISBN 10: 0471703591 ISBN 13: 9780471703594
Nuevos Tapa dura Cantidad: 2
Impresión bajo demanda
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2017. Hardcover. Estado de conservación: New. This item is printed on demand. Nº de ref. de la librería P110471703591

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 54,31
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,66
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Acnielsen
Editorial: John Wiley and Sons Ltd (2005)
ISBN 10: 0471703591 ISBN 13: 9780471703594
Nuevos Cantidad: > 20
Impresión bajo demanda
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, 2005. HRD. Estado de conservación: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Nº de ref. de la librería IP-9780471703594

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 47,55
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,40
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

ACNielsen
Editorial: John Wiley & Sons
ISBN 10: 0471703591 ISBN 13: 9780471703594
Nuevos Tapa dura Cantidad: 20
Librería
BuySomeBooks
(Las Vegas, NV, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley & Sons. Hardcover. Estado de conservación: New. Hardcover. 368 pages. In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980s forms the foundation of many companies approach to category management. In still others, particularly in developed countries like the U. S. , the U. K. , and others, refinements are being made most of them designed to place consumer understanding front and center. New ideas are emerging from trip management to aisle management to customer management. Whether a new descriptor emerges to replace category management is yet to be seen. Even if that does happen, what wont change is the overall objective to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Nº de ref. de la librería 9780471703594

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 55,91
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,52
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

ACNielsen
Editorial: Wiley
ISBN 10: 0471703591 ISBN 13: 9780471703594
Nuevos Tapa dura Cantidad: 1
Librería
Cloud 9 Books
(Wellington, FL, Estados Unidos de America)
Valoración
[?]

Descripción Wiley. Hardcover. Estado de conservación: New. 0471703591 New Condition. Nº de ref. de la librería NEW6.0250600

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 55,02
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,44
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Nielsen, A. C./ Karolefski, John/ Heller, Al
Editorial: John Wiley & Sons 2005-12-29 (2005)
ISBN 10: 0471703591 ISBN 13: 9780471703594
Nuevos Cantidad: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción John Wiley & Sons 2005-12-29, 2005. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-00440778

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 56,45
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,46
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Nielsen, A. C./ Karolefski, John/ Heller, Al
ISBN 10: 0471703591 ISBN 13: 9780471703594
Nuevos Cantidad: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-ING-00032217

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 58,30
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,46
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda