Twenty years ago, he wrote the bible on corporate strategy. Now, Igor Ansoff returns to meet the challenges of today’s changing economy... The New Corporate Strategy. An indispensable guide to identifying, understanding, and adapting to changes in today’s business environment. Here’s how to set your company’s strategy straight and get the hundred percent effort you need from your people to achieve it. What the experts say about Igor Ansoff and The New Corporate Strategy... "Vintage Ansoff, with the kind of updating and currency one would expect from him." —E. Kirby Warren Professor of Management and Vice Dean, Columbia University "Igor Ansoff is the father of strategic management. Corporate Strategy remains the most elaborate model of strategic planning in the literature." —Henry Mintzberg Bronfman Professor, McGill University "Igor Ansoff has been a pioneer in strategic management for over 20 years. He has written a milestone work." —Robert Boyden Lamb Editor-in-Chief, The Journal of Business Strategy
"Sinopsis" puede pertenecer a otra edición de este libro.
This major revision of Ansoff's ground-breaking Corporate Strategy offers a challenging approach to business strategy and policy. Stresses the importance of understanding the turbulence of the business environment and the need to constantly realign the corporation's strategy. Shows how leadership affects the overall direction of the firm and how to make the development of strategy the unique responsibility of the chief executive, and demonstrates the need to be driven by the environment. Ansoff's treatment is divided into two areas: strategy formulation and general management capability. Specific topics covered include structure of a business decision, synergy and capability profiles, competitive analysis, the need for entrepreneurial capability, four approaches to managing discontinuous change, the accordian method of managing change, overview of strategic behavior, and much more.From the Inside Flap:
Published over twenty years ago, Igor Ansoff’s Corporate Strategy is one of the most important and influential books ever written on the subject. Its central idea—that, in developing strategy, managers should prepare for the future through systematic anticipation of future environmental challenges and formulating appropriate response strategic plans—is now an accepted canon of modern business thinking. Thirty years of experience with strategic planning has led Professor Ansoff to expand the original concept of strategic planning to the broader concept of strategic management. In The New Corporate Strategy Igor Ansoff updates the original concepts of strategic planning and then adds two other key ingredients of strategic management: designing the firm’s capabilities to support new strategies, and managing resistance to change which is typically encountered during strategic implementation. In The New Corporate Strategy, Ansoff shows you why "getting back to the basics" isn’t the answer to the kind of problems troubling corporate America today—problems like slowing growth, declining profitability, loss of market share, and a lack of vigor and direction in American management. Instead, Ansoff argues that corporations need to develop renewed entrepreneurial thrusts and transform their strategic postures. You’ll discover how to determine what strategic adjustments your company needs to make in order to stay competitive. The New Corporate Strategy is a powerful new prescription for managing change, through anticipating future environmental challenges, formulating competitive and entrepreneurial strategies, developing new corporate capabilities, and managing the firm’s transition to a new, successful strategic behavior.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Wiley, 1988. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 471629502
Descripción Wiley, 1988. Hardcover. Estado de conservación: New. Revised Edition. Nº de ref. de la librería DADAX0471629502
Descripción Wiley, 1988. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110471629502