The first edition of Managing Innovation has become established as the leading textbook on innovation and technology management in the European market. The authors are leading international figures in their field and the new edition will include coverage of the latest, most up-to-date research on the management of innovation The aim is to provide a management text for postgraduate students of MBA and MSc courses which covers the management of technological, market and organisational innovation in a comprehensive but accessible manner. Each of the chapters draws on the latest research to develop frameworks for students to understand and apply the material, and includes brief case studies to illustrate key themes.
"Sinopsis" puede pertenecer a otra edición de este libro.
This book is designed for MBA and MSC courses in the management of technology and innovation, but is relevant to a much wider audience. The scope of this book is unique as it seeks to provide a framework which integrates the management of technological, market and organizational innovation. The integrating themes are the identification and development of core competencies, the constraints imposed by different technologies and markets, and the structures and processes for organizational learning. It draws on the very latest management research and international best practice in strategy, marketing, organizational behavior and technology management to provide managers with the knowledge to understand and the skills to exploit innovation at all levels.From the Back Cover:
The first edition of Managing Innovation quickly became established as a bestselling text for MBA and MSc course on management of technology, innovation management, and entrepreneurship. It was also widely used by managers in both service and manufacturing sectors. In this second edition, Tidd, Bessant and Pavitt have provided a thorough update and included new material that reflects the latest developments in research and practice into the management of innovation.
"This is an extraordinary synthesis of the most important things that are understood about innovation, written by some of the world's foremost scholars in this field." Clayton M. Christensen Professor of Business Administration, Harvard Business School.
"The capacity to innovate is a key source of competitive advantage; but the management of innovation is risky. The authors provide a clear, systematic and integrated framwork which will guide students and practising managers alike through a complex field. Updated to address key contemporary themes in knowledge management, networks and new technology, and with an exemplary combination of research and practitioner material, this is probably the most comprehensive guide to innovation management currently available." Rob Goffee Professor of Organisational Behaviour, London Business School
"In a highly readable yet challenging text, Tidd, Bessant and Pavitt are true to their subtitle, since they do indeed achieve a rare analytical integration of technological, market and organizational change. Alive to the vital importance of context, they nonetheless reveal generic aspects to the process of innovation. Read this book and you will understand more, and with a little luck, an encounter with a rich example will resonate with experience, hopes and fears and provide a useful guide to action." Sandra Dawson KPMG Professor of Management Studies and Director, Judge Institute of Management, University of Cambridge.
"Sobre este título" puede pertenecer a otra edición de este libro.
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