Lessons from the Nordstrom Way: How Companies are Emulating the #1 Customer Service Company - Tapa dura

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ROBERT SPECTOR is the author of The Nordstrom Way: The Inside Story of America's #1 Customer Service Company (Wiley) and Amazon.com: Get Big Fast. Spector has written about Nordstrom since 1982 for Women's Wear Daily and other publications. His work has appeared in the Wall Street Journal, the New York Times, and USA Today. An internationally recognized speaker, Spector has lectured on customer service to a vast cross--section of companies and organizations, ranging from Cadillac to the Red Cross. He resides in Seattle with his wife and daughter. Visit his Web site: www robertspector.com

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Today, many companies throughout the world aspire to become the Nordstrom of their industry. They, too, want to be known for providing the level of world-class customer service that Nordstrom, the Seattle-based specialty retailer, is famous for.

But what does it take to become the Nordstrom of your industry? What are the elements that go into creating a preeminent customer service organization?

Robert Spector, the veteran author, journalist, and speaker, gives you a step-by-step approach to adapting Nordstroms most valuable management principles in Lessons from the Nordstrom Waythe essential sequel to the national bestseller The Nordstrom Way, which focused on the companys history and the achievements and philosophies of its top executives and salespeople. The Nordstrom Way artfully described the gestalt of the companys customer service philosophy.

Lessons from the Nordstrom Way takes those lessons to the next level. Spector identifies the eight management principles that Nordstrom applies in order to create (and sustain) its culture of customer service. These principles include:

• Provide Your Customer with Choices
• Create an Inviting Place for Your Customers
• Empower Employees to Take Ownership
• And much, much more

What makes Lessons from the Nordstrom Way important is its focus on how other companies are emulating and tailoring Nordstrom principles. Spector has assembled a fascinating, eclectic group of subjects that range from Continental Airlines to a two-store chain of jewelry stores; from the W Hotel brand to USinternetworking, an applications systems provider. Whatever your business, be it service, banking, health care, retail, or real estate, you will find your own customer service strategy in Lessons from the Nordstrom Way.

If you want your company to become the Nordstrom of your industry and transform the way you do business, this book will offer you a blueprint on how to do itmaking your company more responsive to your customers and, in turn, fostering long-term relationships with them.