America's #1 online marketing expert shows you how to use the Internet to boost sales, cut costs, and build customer loyalty
One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service.
In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value-no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to:Conduct market research onlineSell to consumers and business-to-businessUse one-to-one marketing techniques to create customers for lifeConduct highly effective public relations campaignsUse the Internet as a customer support center
From the reviews of Dan Janal's bestselling Online Marketing Handbook
" . . . a fascinating read."
" . . . will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are pass233."
" . . . writes in a style that even newbies can understand."
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DANIEL S. JANAL is the founder and President of Janal Communications, an online marketing and PR agency. He has taught courses on Internet marketing at the University of California at Berkeley and Stanford University, and he is a frequent guest lecturer at industry conferences. His other books include Business Speak, Risky Business, and 101 Successful Businesses You Can Start on the Internet. He can be reached at email@example.com or www.janal.com.
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