This guide has been designed to help professional marketers, sales managers and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support centre, and effectively and ethically writing and sending publicity material. It also features examples from companies around the world who are profiting from their online marketing and sales efforts, and breaking new ground in business-to-business.About the Author:
DANIEL S. JANAL is the founder and President of Janal Communications, an online marketing and PR agency. He has taught courses on Internet marketing at the University of California at Berkeley and Stanford University, and he is a frequent guest lecturer at industry conferences. His other books include Business Speak, Risky Business, and 101 Successful Businesses You Can Start on the Internet. He can be reached at email@example.com or www.janal.com.
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Descripción Wiley, 2000. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0471349763
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97804713497611.0