Written specifically for nonprofit organizations of all shapes and sizes, this handbook provides an outline on event-planning within the larger framework of achieving organizational goals. It introduces strategies that are the building blocks for a successful special event (or any fund raising program), including raising money, marketing and public relations, building and expanding the nonprofit donor base, building and motivating the volunteer pool, training and motivating your board to solicit funds, educating the public about your organization and its mission, and getting an endorsement from a prominent community leader. The Master Event Timetable, which can be abridged or modified as required, leads an organization step-by-step through the process. It includes real-life insights, planning tips, common misconceptions, pitfalls to avoid, warning flags and other pointers; it follows a case study throughout the entire workbook to show how to plan and execute a special event; and it includes sample worksheets, checklists, and tables - in print and on an IBM-compatible disk.
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ALAN L WENDROFF, CFRE, is an independent fund raising consultant in San Francisco, California. A professional fund raiser since 1980, he lectures and writes extensively on fund raising topics. He is on the board of the Golden Gate Chapter of the National Society of Fund Raising Executives, the Central Pacific Region of the Anti-Defamation League, and is a member of the United Way?s Agency Relations Board.
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