What you learn about your company will help you strengthen your brand, differentiate yourself from the competition, and fix problematic areas. Companies Are People, Too is a revolutionary program that helps you as a business leader get to know the core personality of your company in order to take your performance to a higher level. Equipped with a sense of who your company is, you can ease organizational change, attract and retain employees, articulate company-wide values, and send consistent messages.About the Author:
SANDRA FEKETE is the founder of Fekete + Company, a marketing communications firm that specializes in helping companies attract, retain, and satisfy new customers. She is the developer and sole owner of Companies Are People, Too(r), a revolutionary tool for identifying the unique characteristics and traits of an organization. She received an Honorable Mention for Inc.'s Marketing Master Award and has been nominated for a Working Women Entrepreneurial Excellence Award. LEEANNA KEITH is a professional writer and researcher in New York City. She holds a PhD in history from the University of Connecticut and currently teaches at New School University.
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Descripción Wiley, 2003. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0471236101
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Descripción Wiley, 2003. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Preface. INTRODUCTION. Every Company Has a Personality. Companies Are People, Too: The Concept and Promise. DISCOVER. Discover Your Company's Personality. Profiles of Practicality. Profiles of Action. Profiles of Idealism. Profiles of Competence. Discover Your Leadership Personality. Personality and Cultural Diversity. ARTICULATE. Personality and Culture: A Cautionary Tale. Finding a Face for Your Presonality. Defining Vision, Mission, and Values. LIVE. Living in Harmony with Your Company's Values. The Physical Dimensions of Your Company. When Things Change. Sizing Up the Competition, Partners, and Clients. What If You Don't Like Who You Are? Being Yourself on Purpose. Appendix: Validating CAP2. Notes. Index. Nº de ref. de la librería ABE_book_new_0471236101
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