"...this excellent book..." (Electronic Commerce Guide, 13 July 2002) Named the Must Read Marketing book (Campaign, 27 September 2002) "...book of the week..." (The Sunday Times, 13 October 2002) the book is a whirlwind ride packed full of ideas and genuine insights (Marketing, 9 January 2003) "...Marketing Mix: Book of the week...the book is a whirlwind ride packed full of ideas and genuine insights..." (Marketing (WWW), 11 February 2003)From the Publisher:
The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Wiley, 2002. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Introduction (J. Dru).Seven Disruption Stories.DISRUPTION CONTEXT.America, the Disruptive Brand (C. Scott and T. Carroll).Disruptive Organizations (A. Charbonneau).Disrupting Marketing Conventions (D. Hackworthy and I. Leslie).DISRUPTION AT WORK.First Impressions (N. Dawson).State of the Art (J. Hunt and M. Jamieson).Workshops (J. Hunt and M. Johnson).Tools (F. Clancy).DISRUPTION SCOPE.Disruption across Disciplines (G. Hilton and A. Maclean).Street-Level Disruptions (Anna, Johan, Claes, Albin and Friends).Tactile Disruptions (L. Gavin).Disruption On-line (H. Albrecht,et al.).Disruption, Interruption, Permission (L. Coots).Disruptive Media Planning (M. Karo).Disruption in Political Advertising (T. Beattie and R. Alexander).Disruption in Emerging Markets (G. Heron and S. Mahapatra).The Luxury of Disruption (A. Stagliano).DISRUPTION TOMORROW.Insights (R. Monturo).Connections (N. McLean).A New Business Model (R. Birge and D. O'Malley).Conclusion (J. Dru).Index. Nº de ref. de la librería ABE_book_new_0471218995
Descripción Wiley, 2002. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0471218995
Descripción Wiley, 2002. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110471218995
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97804712189991.0