Ice Cream and Frozen Deserts: A Commercial Guide to Production and Marketing: A Professional Guide to Production and Marketing

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9780471153924: Ice Cream and Frozen Deserts: A Commercial Guide to Production and Marketing: A Professional Guide to Production and Marketing
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Book by Stogo Malcolm

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Reseña del editor:

A total guide to manufacturing, retail, and entrepreneurial success in one of today's most lucrative food industries. Here is your one-stop guide to one of the fastest growing sectors of the food industry, where opportunities abound for manufacturers, retailers, and entrepreneurs. Ice Cream and Frozen Desserts is the only complete handbook on the commercial production and marketing of ice cream and frozen desserts for manufacturing and retail operations. It serves up a feast of how-to information, from writing business plans to purchasing equipment, from selecting a location to marketing your product--it even includes 500 delectable recipes using either the continuous or batch method of production. Ice Cream and Frozen Desserts tells you what you need to know to: â Select the kind of frozen dessert business that's right for you. â Plan, finance, start, and operate a manufacturing or retail frozendessert business. â Purchase, install, and use ice cream making and serving equipment. â Determine which production method is right for you--continuous or batch. â Market and merchandise your frozen confections. â Manage employees, keep accurate financial records, and maintain sanitary conditions. â Create dozens of delectable types and flavors of frozen desserts.

Biografía del autor:

MALCOLM STOGO is an international food and dairy consultant who has helped leading foodservice, bakery, candy, and ice cream chains around the world successfully develop, market, and merchandise new products.

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Malcolm Stogo
Publicado por John Wiley and Sons Ltd, United States (1997)
ISBN 10: 0471153923 ISBN 13: 9780471153924
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Descripción John Wiley and Sons Ltd, United States, 1997. Hardback. Condición: New. Language: English . Brand New Book. A total guide to manufacturing, retail, and entrepreneurial success in one of today s most lucrative food industries. Here is your one-stop guide to one of the fastest growing sectors of the food industry, where opportunities abound for manufacturers, retailers, and entrepreneurs. Ice Cream and Frozen Desserts is the only complete handbook on the commercial production and marketing of ice cream and frozen desserts for manufacturing and retail operations. It serves up a feast of how-to information, from writing business plans to purchasing equipment, from selecting a location to marketing your product--it even includes 500 delectable recipes using either the continuous or batch method of production. Ice Cream and Frozen Desserts tells you what you need to know to: â Select the kind of frozen dessert business that s right for you. â Plan, finance, start, and operate a manufacturing or retail frozendessert business. â Purchase, install, and use ice cream making and serving equipment. â Determine which production method is right for you--continuous or batch. â Market and merchandise your frozen confections. â Manage employees, keep accurate financial records, and maintain sanitary conditions. â Create dozens of delectable types and flavors of frozen desserts. Nº de ref. del artículo: AAH9780471153924

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Descripción John Wiley and#38; Sons, 1998. HRD. Condición: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. del artículo: FW-9780471153924

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Malcolm Stogo
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Descripción John Wiley and Sons Ltd, United States, 1997. Hardback. Condición: New. Language: English . Brand New Book. A total guide to manufacturing, retail, and entrepreneurial success in one of today s most lucrative food industries. Here is your one-stop guide to one of the fastest growing sectors of the food industry, where opportunities abound for manufacturers, retailers, and entrepreneurs. Ice Cream and Frozen Desserts is the only complete handbook on the commercial production and marketing of ice cream and frozen desserts for manufacturing and retail operations. It serves up a feast of how-to information, from writing business plans to purchasing equipment, from selecting a location to marketing your product--it even includes 500 delectable recipes using either the continuous or batch method of production. Ice Cream and Frozen Desserts tells you what you need to know to: â Select the kind of frozen dessert business that s right for you. â Plan, finance, start, and operate a manufacturing or retail frozendessert business. â Purchase, install, and use ice cream making and serving equipment. â Determine which production method is right for you--continuous or batch. â Market and merchandise your frozen confections. â Manage employees, keep accurate financial records, and maintain sanitary conditions. â Create dozens of delectable types and flavors of frozen desserts. Nº de ref. del artículo: AAH9780471153924

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Descripción Wiley 1998-01-08, New York, 1998. hardback. Condición: New. Nº de ref. del artículo: 9780471153924

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Descripción John Wiley & Sons Inc, 1997. Hardcover. Condición: Brand New. 1st edition. 560 pages. 10.00x6.50x1.75 inches. In Stock. Nº de ref. del artículo: __0471153923

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Descripción John Wiley and Sons Ltd, United States, 1997. Hardback. Condición: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. A total guide to manufacturing, retail, and entrepreneurial success in one of today s most lucrative food industries. Here is your one-stop guide to one of the fastest growing sectors of the food industry, where opportunities abound for manufacturers, retailers, and entrepreneurs. Ice Cream and Frozen Desserts is the only complete handbook on the commercial production and marketing of ice cream and frozen desserts for manufacturing and retail operations. It serves up a feast of how-to information, from writing business plans to purchasing equipment, from selecting a location to marketing your product--it even includes 500 delectable recipes using either the continuous or batch method of production. Ice Cream and Frozen Desserts tells you what you need to know to: â Select the kind of frozen dessert business that s right for you. â Plan, finance, start, and operate a manufacturing or retail frozendessert business. â Purchase, install, and use ice cream making and serving equipment. â Determine which production method is right for you--continuous or batch. â Market and merchandise your frozen confections. â Manage employees, keep accurate financial records, and maintain sanitary conditions. â Create dozens of delectable types and flavors of frozen desserts. Nº de ref. del artículo: BTE9780471153924

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