"This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze

3,83 valoración promedio
( 29 valoraciones por Goodreads )
 
9780471147497:

"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission."
--Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life

"This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot."
--Bob Rice Pet Rock Promoter

"Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it."
--Steve Dworman Publisher, Infomercial Marketing Report

"As a jack, in an emergency, if you have a very small car ... As a rack to dry homemade pasta ... Prop it on its side and presto! Twin picture frames ... Have it bronzed and claim it's a very early Henry Moore ..."
--Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details!

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Review:

The inside story of how Bieler started with no money, no product, and no experience, and somehow created a $100 million business selling the "Thighmaster" through infomercials. Far more entertaining and fun than any infomercial, and, in many ways, a mind-boggling book about how new industries are created in this modern world. Recommended.

From the Publisher:

In this book Peter Bieler explains everything you need to know to succeed in direct response television while regaling you with stories of some of the most astonishing characters to be found in a business narrative. One billion dollars worth of goods will be sold through infomercials next year. When reading this book the following questions will be answered: Do you need to have a background in advertising or video production to be successful in business? Why should corporate executives advocate using direct response in their marketing mix? How much does it cost to hire a star spokesperson? Where do you find good products to sell? And how do you choose correctly? This book is packed with resources and behind-the-scenes tips and tricks. "Some brilliant and witty endorsement from the guy responsible for marketing the pet rock." --Tim Rice, creator and marketer of the Pet Rock.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Bieler, Peter
ISBN 10: 0471147494 ISBN 13: 9780471147497
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Peter Bieler
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Descripción John Wiley and#38; Sons, 1996. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9780471147497

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Peter Bieler
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Descripción Wiley. Paperback. Estado de conservación: New. Paperback. 206 pages. Dimensions: 9.1in. x 6.1in. x 0.8in.Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. --Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for LifeThis is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot. --Bob Rice Pet Rock PromoterWithin a matter of months, Peter Bieler created a 100, 000, 000 industry out of nothing. This fascinating book chronicles step-by-step how he did it. --Steve Dworman Publisher, Infomercial Marketing ReportAs a jack, in an emergency, if you have a very small car . . . As a rack to dry homemade pasta . . . Prop it on its side and presto! Twin picture frames . . . Have it bronzed and claim its a very early Henry Moore . . . --Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details! This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780471147497

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Peter Bieler, Suzanne Costas
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Descripción John Wiley and Sons Ltd, United States, 1996. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****. Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. --Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot. --Bob Rice Pet Rock Promoter Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it. --Steve Dworman Publisher, Infomercial Marketing Report As a jack, in an emergency, if you have a very small car .As a rack to dry homemade pasta .Prop it on its side and presto! Twin picture frames .Have it bronzed and claim it s a very early Henry Moore . --Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details!. Nº de ref. de la librería APC9780471147497

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Peter Bieler, Suzanne Costas
Editorial: John Wiley and Sons Ltd, United States (1996)
ISBN 10: 0471147494 ISBN 13: 9780471147497
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Descripción John Wiley and Sons Ltd, United States, 1996. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****. Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. --Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot. --Bob Rice Pet Rock Promoter Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it. --Steve Dworman Publisher, Infomercial Marketing Report As a jack, in an emergency, if you have a very small car .As a rack to dry homemade pasta .Prop it on its side and presto! Twin picture frames .Have it bronzed and claim it s a very early Henry Moore . --Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details!. Nº de ref. de la librería APC9780471147497

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Bieler, Peter
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Bieler, Peter; Costas, Suzanne [Contributor]
Editorial: Wiley (1996)
ISBN 10: 0471147494 ISBN 13: 9780471147497
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Descripción John Wiley and#38; Sons, 1996. PAP. Estado de conservación: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9780471147497

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Peter Bieler
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Descripción John Wiley and#38; Sons, 1996. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780471147497

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Peter Bieler
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Descripción Wiley, 1996. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0471147494

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