Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

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( 44 valoraciones por GoodReads )
 
9780470974889: Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
Review:

"Summing Up: Recommended. Upper-division and graduate students of advertising and psychology, faculty, and practitioners." ( Choice , 1 October 2012) "Heath's book is far more persuasive than any advertisement, no matter how top-loaded the latter may be with accurate information. His thesis depends on a lengthy journey through cognitive science and evolutionary psychology, and a firm grasp on how -- so far as we know -- the human mind actually does work (rather than how we would like it to work). Heath demonstrates quite clearly -- at least to my satisfaction -- that it is precisely when we pay no conscious attention to advertising that advertisers get to work on our subconscious with complete effectiveness." WILL SELF, Prospect , June 2012 "(Heath) avoids academic obscurantism and fills the book with clever dissections of well-known ads... The case studies add up to an intriguing, down-to-earth introduction to the mysteries of the subconscious..." Financial Times, March 2012 "Dr Robert Heath, who teaches at the University of Bath, has popularised the theory of 'low attention processing', which argues that ads make a stronger emotional and behavioural impact when we are paying less conscious attention to them. In his new book, Seducing the Subconscious , he further develops this thinking, providing a detailed and scholarly explanation of the psychological processes involved, and illustrating these with advertising examples, many based on his own long experience in ad agencies." Paul Feldwick, Credos, March 2012

From the Publisher:

Our relationship with ads: it's complicated

A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience s lives. In addition to looking at ads influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

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Heath, Robert
ISBN 10: 0470974885 ISBN 13: 9780470974889
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Descripción Estado de conservación: New. Brand New books on affordable price.Shipping method: Standard & Expedite, Standard takes 7-8 and Expedited takes 4-6 working days. Due to the constantly changing USPS regulations regarding shipments to APO/FPO addresses we are not currently shipping. Nº de ref. de la librería 0470974885-P07

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Descripción John Wiley and Sons Ltd, United States, 2012. Hardback. Estado de conservación: New. 1. Auflage. 236 x 158 mm. Language: English . Brand New Book. Our relationship with ads: it s complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience s lives. In addition to looking at ads influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day. Nº de ref. de la librería AAH9780470974889

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Heath, Robert
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ISBN 10: 0470974885 ISBN 13: 9780470974889
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Descripción John Wiley and Sons Ltd, United States, 2012. Hardback. Estado de conservación: New. 1. Auflage. 236 x 158 mm. Language: English . Brand New Book. Our relationship with ads: it s complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience s lives. In addition to looking at ads influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day. Nº de ref. de la librería AAH9780470974889

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Descripción Wileyand#8211;Blackwell, 2012. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470974889

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Descripción Wiley-Blackwell, 2012. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: An articulate, compelling and, at times, disturbing explanation of how advertising works. The theory and examples in Seducing the Subconscious offer new insight into how advertising works and are a must read for any advertiser, consumer, and policy maker. - Jerry Wind , Lauder Professor and Professor of Marketing at the Wharton School, Director of the Wharton Future of Advertising Program Dr. Heath writes with great insight into the workings of advertising and communication. He draws on theory to frame the question and guides the reader through how the subconscious is at the forefront of our behaviour. His book is a 'must read' for anyone with the slightest involvement or interest in marketing. - Judy Zaichkowsky , Professor of Marketing and Communications, Copenhagen Business School, Denmark Advertising works at both a conscious and subconscious level. Anyone who wants to understand how should read this well-researched and generally balanced book. - Patrick Barwise , Emeritus Professor, London Business School. Nº de ref. de la librería ABE_book_new_0470974885

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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470974885

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Descripción 2012. Hardcover. Estado de conservación: New. 1st. 157mm x 234mm x 18mm. Hardcover. Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relations.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 260 pages. 0.568. Nº de ref. de la librería 9780470974889

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Descripción Wiley-Blackwell, 2012. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0470974885

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Descripción John Wiley & Sons Inc, 2012. Hardcover. Estado de conservación: Brand New. 1st edition. 264 pages. 9.06x6.22x0.87 inches. In Stock. Nº de ref. de la librería __0470974885

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