Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

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9780470974889: Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
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"Summing Up: Recommended. Upper-division and graduate students of advertising and psychology, faculty, and practitioners." ( Choice , 1 October 2012) "Heath's book is far more persuasive than any advertisement, no matter how top-loaded the latter may be with accurate information. His thesis depends on a lengthy journey through cognitive science and evolutionary psychology, and a firm grasp on how -- so far as we know -- the human mind actually does work (rather than how we would like it to work). Heath demonstrates quite clearly -- at least to my satisfaction -- that it is precisely when we pay no conscious attention to advertising that advertisers get to work on our subconscious with complete effectiveness." WILL SELF, Prospect , June 2012 "(Heath) avoids academic obscurantism and fills the book with clever dissections of well-known ads... The case studies add up to an intriguing, down-to-earth introduction to the mysteries of the subconscious..." Financial Times, March 2012 "Dr Robert Heath, who teaches at the University of Bath, has popularised the theory of 'low attention processing', which argues that ads make a stronger emotional and behavioural impact when we are paying less conscious attention to them. In his new book, Seducing the Subconscious , he further develops this thinking, providing a detailed and scholarly explanation of the psychological processes involved, and illustrating these with advertising examples, many based on his own long experience in ad agencies." Paul Feldwick, Credos, March 2012

Reseña del editor:

Our relationship with ads: it's complicated

A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience s lives. In addition to looking at ads influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

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Robert Heath
Editorial: John Wiley and Sons Ltd, United States (2012)
ISBN 10: 0470974885 ISBN 13: 9780470974889
Nuevos Tapa dura Primera edición Cantidad: 10
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Descripción John Wiley and Sons Ltd, United States, 2012. Hardback. Estado de conservación: New. 1. Auflage. 236 x 158 mm. Language: English . Brand New Book. Our relationship with ads: it s complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience s lives. In addition to looking at ads influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day. Nº de ref. de la librería AAH9780470974889

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Robert Heath
Editorial: John Wiley and Sons Ltd, United States (2012)
ISBN 10: 0470974885 ISBN 13: 9780470974889
Nuevos Tapa dura Primera edición Cantidad: 10
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Descripción John Wiley and Sons Ltd, United States, 2012. Hardback. Estado de conservación: New. 1. Auflage. 236 x 158 mm. Language: English . Brand New Book. Our relationship with ads: it s complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience s lives. In addition to looking at ads influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day. Nº de ref. de la librería AAH9780470974889

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Descripción Wiley-Blackwell 2012-03-23, 2012. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-04831513

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Descripción John Wiley and Sons Ltd. Hardback. Estado de conservación: new. BRAND NEW, Seducing the Subconscious: The Psychology of Emotional Influence in Advertising, Robert Heath, Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day. Nº de ref. de la librería B9780470974889

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Descripción Wiley 2012-03-23, Chichester, 2012. hardback. Estado de conservación: New. Nº de ref. de la librería 9780470974889

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Descripción John Wiley and Sons Ltd, 2012. Estado de conservación: New. 2012. 1st Edition. Hardcover. Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Num Pages: 260 pages, Illustrations. BIC Classification: JM; KJSA. Category: (P) Professional & Vocational. Dimension: 237 x 158 x 18. Weight in Grams: 568. . . . . . . Nº de ref. de la librería V9780470974889

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