John Lovett Social Media Metrics Secrets

ISBN 13: 9780470936276

Social Media Metrics Secrets

3,83 valoración promedio
( 23 valoraciones por Goodreads )
 
9780470936276: Social Media Metrics Secrets

Invaluable advice on analyzing and measuring the effects of social media

Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media.

  • Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers
  • Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals
  • Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future

Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Back Cover:

When you open this book, you'll feel as though you're sitting down with an expert who is disclosing rare information about social media metrics. Expert John Lovett taps into his years of training and experience to reveal insider tips, strategies, and secrets for navigating the complex ecosystem of social media metrics. Examples of first-hand case studies demonstrate how to apply measurement to evaluate the impact of social media channels, and additional material shows you how to optimize social media programs based on the results of Social Analytics.

The Insider's Guide to:

  • Identifying social media metrics that matter

  • Measuring Audience, Activity, and Actions

  • Building a social network operations center

  • Activating social media across the enterprise

  • Using the Social Analytics Framework

  • Executing a process of continuous optimization

  • Tracking and measuring your return on investment

  • Planning for a socially networked future

The Secrets series reveals:

  • Authoritative information in highlighted areas

  • Exceptional advice in the margin notes

  • Unique insight from years of author experience

  • Rarely revealed tips and techniques

  • Invaluable shortcuts and workarounds

  • Insider TipsTips, tricks, and secrets for quantifying social media success

  • Valuable InsightsEye-opening strategies for moving beyond "counting metrics" to "business value metrics"

  • Unbeatable AdviceReal-world solutions for developing a scalable framework for social media measurement

About the Author:

John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. As a Senior Partner at Web Analytics Demystified, Lovett regularly consults with leading vendors and enterprises to offer strategic guidance for building innovative digital measurement programs. His deep industry knowledge and thought leadership help businesses transcend mediocrity using analytics. Lovett is the co-founder of the Analysis Exchange and sits on the Board of Directors for the Web Analytics Association.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Jr. John Lovett
Editorial: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470936274 ISBN 13: 9780470936276
Nuevos Paperback Primera edición Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. * Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers * Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals * Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics. Nº de ref. de la librería AAH9780470936276

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,56
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

John Lovett
Editorial: John Wiley and Sons
ISBN 10: 0470936274 ISBN 13: 9780470936276
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470936274

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,05
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,97
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Jr. John Lovett
Editorial: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470936274 ISBN 13: 9780470936276
Nuevos Paperback Primera edición Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. * Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers * Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals * Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics. Nº de ref. de la librería AAH9780470936276

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,18
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

John Lovett
Editorial: John Wiley & Sons 2011-07-27 (2011)
ISBN 10: 0470936274 ISBN 13: 9780470936276
Nuevos Paperback Cantidad: 3
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción John Wiley & Sons 2011-07-27, 2011. Paperback. Estado de conservación: New. Nº de ref. de la librería NU-GRD-04737474

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,28
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,35
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Jr. John Lovett
Editorial: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470936274 ISBN 13: 9780470936276
Nuevos Paperback Primera edición Cantidad: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 1. Auflage. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. * Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers * Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals * Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics. Nº de ref. de la librería BZV9780470936276

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,73
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

John Lovett
Editorial: John Wiley & Sons
ISBN 10: 0470936274 ISBN 13: 9780470936276
Nuevos Paperback Cantidad: 8
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción John Wiley & Sons. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780470936276

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,25
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,76
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Lovett, John, Jr.
Editorial: John Wiley and#38; Sons (2011)
ISBN 10: 0470936274 ISBN 13: 9780470936276
Nuevos Cantidad: 8
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción John Wiley and#38; Sons, 2011. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470936276

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,35
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,07
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Lovett, John
Editorial: John Wiley and Sons Ltd (2011)
ISBN 10: 0470936274 ISBN 13: 9780470936276
Nuevos Tapa blanda Primera edición Cantidad: 3
Librería
Valoración
[?]

Descripción John Wiley and Sons Ltd, 2011. Estado de conservación: New. Series: Secrets! Num Pages: 384 pages, black & white illustrations, black & white tables, colour tables, figures. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 19. Weight in Grams: 668. . 2011. 1st Edition. Paperback. . . . . . Nº de ref. de la librería V9780470936276

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 26,49
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Lovett, John
Editorial: John Wiley and Sons Ltd
ISBN 10: 0470936274 ISBN 13: 9780470936276
Nuevos Tapa blanda Cantidad: 3
Librería
Kennys Bookstore
(Olney, MD, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons Ltd. Estado de conservación: New. Series: Secrets! Num Pages: 384 pages, black & white illustrations, black & white tables, colour tables, figures. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 19. Weight in Grams: 668. . 2011. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780470936276

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 28,38
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

John Lovett
Editorial: Wiley (2011)
ISBN 10: 0470936274 ISBN 13: 9780470936276
Nuevos Paperback Primera edición Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2011. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0470936274

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 28,82
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda