The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management

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9780470830024: The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management
From the Publisher:

A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business

As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. * The definitive insider's guide to the luxury sector by leading figures in the field * Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets * Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles

For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.

From the Publisher:

This is a thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and MBA students. As key new luxury markets like China and India continue to expand, this book gives professionals in the industry a holistic understanding of luxury market dynamics around the world using relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector. It includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets. For professionals in the luxury industry, as well as those studying it or investing in it, "Luxury" presents a complete and information-packed resource covering virtually every aspect of this growing sector.

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Descripción John Wiley and Sons Ltd. Hardback. Estado de conservación: new. BRAND NEW, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management, Ashok Som, Christian Blanckaert, A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. * The definitive insider's guide to the luxury sector by leading figures in the field * Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets * Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector. Nº de ref. de la librería B9780470830024

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Descripción Wiley, 2015. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and MBA studentsAs key new luxury markets like China and India continue to expand, this book gives professionals in the industry a holistic understanding of luxury market dynamics around the world using relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies.The definitive insider's guide to the luxury sectorIncludes rigorous academic data, including information on the business attractiveness and appropriateness of various country marketsFor professionals in the luxury industry, as well as those studying it or investing in it, "Luxury" presents a complete and information-packed resource covering virtually every aspect of this growing sector. Nº de ref. de la librería ABE_book_new_0470830026

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Descripción John Wiley and Sons Ltd, United Kingdom, 2015. Hardback. Estado de conservación: New. 1. Auflage. 231 x 157 mm. Language: English . Brand New Book. A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. * The definitive insider s guide to the luxury sector by leading figures in the field * Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets * Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector. Nº de ref. de la librería AAS9780470830024

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Som, Ashok; Blanckaert, Christian
Editorial: John Wiley and Sons Ltd, United Kingdom (2015)
ISBN 10: 0470830026 ISBN 13: 9780470830024
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Descripción John Wiley and Sons Ltd, United Kingdom, 2015. Hardback. Estado de conservación: New. 1. Auflage. 231 x 157 mm. Language: English . Brand New Book. A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. * The definitive insider s guide to the luxury sector by leading figures in the field * Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets * Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector. Nº de ref. de la librería AAS9780470830024

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Descripción Wiley. Hardcover. Estado de conservación: New. 0470830026 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 16244843

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Som, Ashok; Blanckaert, Christian
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ISBN 10: 0470830026 ISBN 13: 9780470830024
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Descripción John Wiley and Sons Ltd 2015-03-20, Chichester, 2015. hardback. Estado de conservación: New. Nº de ref. de la librería 9780470830024

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Descripción John Wiley and#38; Sons, 2015. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470830024

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