Lexus: The Relentless Pursuit

4 valoración promedio
( 3 valoraciones por Goodreads )
 
9780470828045: Lexus: The Relentless Pursuit
Ver todas las copias de esta edición ISBN.
 
 

Book by Dawson Chester

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor:

A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. * Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue * Covers the racetrack triumph and tragedy behind the new US$375,000 Lexus LFA supercar * Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.

Contraportada:

20 Years of Defining Perfection

The author takes us on a breathtaking "genchi-genbutu" (meaning "go and see") as if we are in Toyota City. A must-read for a car nut.
Shin Sano
CEO, Sano Research
Assistant Research Professor, Illinois Institute of Technology's Institute of Design

With his strong focus on the personalities behind the brand, Chester Dawson has crafted a compelling insider look at Lexus and its whirlwind history, from the company's risky beginnings and earliest setbacks to the current challenges it faces as the number one luxury car manufacturer in the United States. Lexus: The Relentless Pursuit is an essential read that I would recommend to both Lexus enthusiasts and anyone else looking for real insight into one of the world's most successful business stories.
Kevin R.E. Watts
Editor, The Lexus Enthusiast

Praise for the Hard Cover Edition

Toyota is the best car company in the world. From a truck-maker in World War II to a carmaker in the 1950s to a Lexus maker in the 1980s, it excels everywhere. Chester Dawson is a Japanese-speaking investigative reporter who has got the inside story of Lexus and made it come alive.
Ezra F. Vogel
Henry Ford II Research Professor of the Social Sciences, Emeritus
Harvard University

Chester Dawson brings to life the story of Lexus. This is a tale of invention, consumer insight, dedication and resolve. Dawson tells the story with drama, vision and insider detail. He unlocks the keys to how Toyota took a vague idea and turned it into a flagship brand and a new automotive icon.
Michael Silverstein
Senior Vice President, The Boston Consulting Group

While Detroit is still trying to figure out how Toyota made Lexus the best-selling luxury brand in the United States, Chester Dawson has dissected the Lexus story in an enlightening way. Lexus: The Relentless Pursuit brings to life the personalities who brought about an automotive phenomenon. This is a must-read not only for car buffs, but for any manager or executive who wants to understand how to create, sustain and expand an elite brand.
Micheline Maynard
Author of The End of Detroit: How the Big Three Lost Their Grip on the American Car Market

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Chester Dawson
Publicado por John Wiley and Sons
ISBN 10: 0470828048 ISBN 13: 9780470828045
Nuevo Cantidad disponible: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons. Condición: New. Brand New. Nº de ref. del artículo: 0470828048

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 12,35
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,94
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Chester Dawson
Publicado por John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470828048 ISBN 13: 9780470828045
Nuevo Paperback Cantidad disponible: 10
Librería
Book Depository International
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Condición: New. Revised edition. Language: English . Brand New Book. A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus s entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world s most admired brands. * Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue * Covers the racetrack triumph and tragedy behind the new US$375,000 Lexus LFA supercar * Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry. Nº de ref. del artículo: AAH9780470828045

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 18,70
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Chester Dawson
Publicado por John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470828048 ISBN 13: 9780470828045
Nuevo Paperback Cantidad disponible: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Condición: New. Revised edition. Language: English . Brand New Book. A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus s entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world s most admired brands. * Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue * Covers the racetrack triumph and tragedy behind the new US$375,000 Lexus LFA supercar * Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry. Nº de ref. del artículo: AAH9780470828045

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 18,77
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Chester Dawson
Publicado por John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470828048 ISBN 13: 9780470828045
Nuevo Paperback Original o primera edición Cantidad disponible: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Condición: New. Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus s entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world s most admired brands. * Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue * Covers the racetrack triumph and tragedy behind the new US$375,000 Lexus LFA supercar * Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry. Nº de ref. del artículo: BZV9780470828045

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 21,07
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Dawson, Chester
ISBN 10: 0470828048 ISBN 13: 9780470828045
Nuevo Cantidad disponible: 5
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)
Valoración
[?]

Descripción Condición: New. Nº de ref. del artículo: 9809618-n

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 18,96
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,16
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Dawson, Chester
Publicado por John Wiley and Sons Ltd (2011)
ISBN 10: 0470828048 ISBN 13: 9780470828045
Nuevo Tapa blanda Cantidad disponible: 11
Librería
Valoración
[?]

Descripción John Wiley and Sons Ltd, 2011. Condición: New. 2011. Revised Edition. Paperback. A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. Num Pages: 320 pages, Illustrations (chiefly col.). BIC Classification: KJ; KNDR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 153 x 27. Weight in Grams: 444. . . . . . . Nº de ref. del artículo: V9780470828045

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 23,69
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Chester Dawson
Publicado por John Wiley & Sons
ISBN 10: 0470828048 ISBN 13: 9780470828045
Nuevo Paperback Cantidad disponible: > 20
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción John Wiley & Sons. Paperback. Condición: New. New copy - Usually dispatched within 2 working days. Nº de ref. del artículo: B9780470828045

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 16,62
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,88
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Chester Dawson
Publicado por John Wiley & Sons 2011-04-05 (2011)
ISBN 10: 0470828048 ISBN 13: 9780470828045
Nuevo Cantidad disponible: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción John Wiley & Sons 2011-04-05, 2011. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. del artículo: NU-GRD-04703236

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 20,47
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,53
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Chester Dawson
Publicado por John Wiley and#38; Sons (2011)
ISBN 10: 0470828048 ISBN 13: 9780470828045
Nuevo Cantidad disponible: 15
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción John Wiley and#38; Sons, 2011. PAP. Condición: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. del artículo: FW-9780470828045

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 14,82
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,22
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Dawson, Chester
Publicado por John Wiley and Sons Ltd
ISBN 10: 0470828048 ISBN 13: 9780470828045
Nuevo Tapa blanda Cantidad disponible: 11
Librería
Kennys Bookstore
(Olney, MD, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons Ltd. Condición: New. 2011. Revised Edition. Paperback. A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. Num Pages: 320 pages, Illustrations (chiefly col.). BIC Classification: KJ; KNDR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 153 x 27. Weight in Grams: 444. . . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9780470828045

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 25,22
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda