China Entrepreneur: Voices of Experience from 40 International Business Pioneers: Voices of Experience from 40 Business Pioneers

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9780470823217: China Entrepreneur: Voices of Experience from 40 International Business Pioneers: Voices of Experience from 40 Business Pioneers
Review:

"For an entrepreneur planning a venture in China, an excellent first step would be to read this book." (Economist.com, April 16th 2009)

From the Publisher:

Launching a business in China? Give yourself a "second mover advantage." China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market. Preparing to manage a small business in China, the world's largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start-up dreams to life in the Middle Kingdom. Give yourself a huge head-start by learning directly from experienced China pioneers. CHINA ENTREPRENEURS delivers street-tested advice on launching, growing, and operating your own business in China. Authors Juan Antonio Fernandez, professor of Management at the China Europe International Business School, and Laurie Underwood, accomplished journalist and Director of External Communications at CEIBS, use their combined 26 years of China experience to interview 40 successful international entrepreneurs who have launched and built businesses in China. These entrepreneurs share their first-hand advice, anecdotes and best practices in tackling the key challenges of winning in the China market, from negotiating with government and winning necessary start-up approvals, to hiring and keeping the right staff, to collecting payments and to safeguarding intellectual property. In addition, the experiences of the entrepreneurs will be juxtaposed against insights from experienced China consultants who assist start-ups in operating in China. Thus the book will balance extensive, on-the-ground business advice against the insights of consultants who have risen to prominence in the China business environment by advising SME business operators on succeeding in China.

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Fernandez, Juan Antonio; Underwood, Laurie
Editorial: Wiley
ISBN 10: 0470823216 ISBN 13: 9780470823217
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Descripción Wiley. PAPERBACK. Estado de conservación: New. 0470823216. Nº de ref. de la librería HGT3303RMVW101716H0431

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Fernandez, Juan Antonio; Underwood, Laurie
Editorial: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470823216 ISBN 13: 9780470823217
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Descripción John Wiley and Sons Ltd, United Kingdom, 2009. Paperback. Estado de conservación: New. 1. Auflage. 229 x 152 mm. Language: English . Brand New Book. Launching a business in China? Give yourself a second mover advantage. China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world s largest and most dynamic consumer market. Preparing to manage a small business in China, the world s largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start-up dreams to life in the Middle Kingdom. Give yourself a huge head-start by learning directly from experienced China pioneers. CHINA ENTREPRENEURS delivers street-tested advice on launching, growing, and operating your own business in China. Authors Juan Antonio Fernandez, professor of Management at the China Europe International Business School, and Laurie Underwood, accomplished journalist and Director of External Communications at CEIBS, use their combined 26 years of China experience to interview 40 successful international entrepreneurs who have launched and built businesses in China. These entrepreneurs share their first-hand advice, anecdotes and best practices in tackling the key challenges of winning in the China market, from negotiating with government and winning necessary start-up approvals, to hiring and keeping the right staff, to collecting payments and to safeguarding intellectual property. In addition, the experiences of the entrepreneurs will be juxtaposed against insights from experienced China consultants who assist start-ups in operating in China. Thus the book will balance extensive, on-the-ground business advice against the insights of consultants who have risen to prominence in the China business environment by advising SME business operators on succeeding in China. Nº de ref. de la librería AAH9780470823217

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Fernandez, Juan Antonio; Underwood, Laurie
Editorial: Wiley (2009)
ISBN 10: 0470823216 ISBN 13: 9780470823217
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Descripción Wiley, 2009. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Introduction Chapter 2 - Becoming Rich is Glorious Chapter 3 - First Steps into China: The Mindset and the Money Chapter 4 - Setting Up Shop: Seeking The Right Business License, Finding the Right Business Partners Chapter 5 - Finding the Right Customers. And Getting Paid Chapter 6 - Human Resource Challenges Chapter 7 - Managing the Business - Dealing with Ethics Chapter 8 - Managing Negotiations Chapter 9 - Managing Business Culture Chapter 10 - Living in China Survival Kit Chapter 11 - The Lessons: Entrepreneurs' Reflections Chapter 12 - Conclusion. Nº de ref. de la librería ABE_book_new_0470823216

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Fernandez, Juan Antonio; Underwood, Laurie
Editorial: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470823216 ISBN 13: 9780470823217
Nuevos Paperback Primera edición Cantidad: 1
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Descripción John Wiley and Sons Ltd, United Kingdom, 2009. Paperback. Estado de conservación: New. 1. Auflage. 229 x 152 mm. Language: English . Brand New Book. Launching a business in China? Give yourself a second mover advantage. China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world s largest and most dynamic consumer market. Preparing to manage a small business in China, the world s largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start-up dreams to life in the Middle Kingdom. Give yourself a huge head-start by learning directly from experienced China pioneers. CHINA ENTREPRENEURS delivers street-tested advice on launching, growing, and operating your own business in China. Authors Juan Antonio Fernandez, professor of Management at the China Europe International Business School, and Laurie Underwood, accomplished journalist and Director of External Communications at CEIBS, use their combined 26 years of China experience to interview 40 successful international entrepreneurs who have launched and built businesses in China. These entrepreneurs share their first-hand advice, anecdotes and best practices in tackling the key challenges of winning in the China market, from negotiating with government and winning necessary start-up approvals, to hiring and keeping the right staff, to collecting payments and to safeguarding intellectual property. In addition, the experiences of the entrepreneurs will be juxtaposed against insights from experienced China consultants who assist start-ups in operating in China. Thus the book will balance extensive, on-the-ground business advice against the insights of consultants who have risen to prominence in the China business environment by advising SME business operators on succeeding in China. Nº de ref. de la librería AAH9780470823217

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Fernandez, Juan Antonio; Underwood, Laurie
Editorial: John Wiley and Sons Inc (2009)
ISBN 10: 0470823216 ISBN 13: 9780470823217
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Descripción John Wiley and Sons Inc, 2009. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VW-9780470823217

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Fernandez, Juan Antonio; Underwood, Laurie
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Descripción Wiley, 2009. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0470823216

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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470823216

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Fernandez, Juan Antonio; Underwood, Laurie
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Descripción John Wiley and Sons Ltd, 2009. Estado de conservación: New. Launching a business in China? Give yourself a "second mover advantage. " China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market. Num Pages: 364 pages, Illustrations map. BIC Classification: 1FPC; KJH. Category: (P) Professional & Vocational. Dimension: 231 x 154 x 31. Weight in Grams: 540. . 2009. 1st Edition. Paperback. . . . . Nº de ref. de la librería V9780470823217

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Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97804708232171.0

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Fernandez, Juan Antonio; Underwood, Laurie
Editorial: John Wiley and Sons Ltd
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Descripción John Wiley and Sons Ltd. Estado de conservación: New. Launching a business in China? Give yourself a "second mover advantage. " China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market. Num Pages: 364 pages, Illustrations map. BIC Classification: 1FPC; KJH. Category: (P) Professional & Vocational. Dimension: 231 x 154 x 31. Weight in Grams: 540. . 2009. 1st Edition. Paperback. . . . . Nº de ref. de la librería V9780470823217

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