"Sinopsis" puede pertenecer a otra edición de este libro.
Chester Dawson brings to life the story of Lexus. This is a tale of invention, innovation, consumer insight, dedication and resolve. Dawson tells the story with drama, vision and insider detail. He unlocks the keys to how Toyota took a vague idea and turned it into a flagship brand and a new automotive icon.- Michael Silverstein, Senior Vice President, The Boston Consulting Group
While Detroit is still trying to figure out how Toyota made Lexus the best-selling luxury brand in the United States, Chester Dawson has dissected the Lexus story in an enlightening way. Lexus: The Relentless Pursuit brings to life the personalities who brought about an automotive phenomenon. This is a must-read not only for car buffs, but for any manager or executive who wants to understand any manager or executive who wants to understand how to create, sustain and expand an elite brand.- Micheline Maynard, author of the End of Detroit: How the Big Three Lost their Grip on the American Car Market
Lexus: The Relentless Pursuit takes you behind the scenes of one of the most ambitious and lucrative business strategies executed in the past 20 years.
This book is essential reading for automotive and business professionals!
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 3,75
A Estados Unidos de America
Descripción Hardcover. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_0470821108
Descripción Condición: new. Nº de ref. del artículo: FrontCover0470821108
Descripción Hardcover. Condición: new. New. Nº de ref. del artículo: Wizard0470821108
Descripción Hardcover. Condición: new. Buy for Great customer experience. Nº de ref. del artículo: GoldenDragon0470821108
Descripción Condición: new. Nº de ref. del artículo: newMercantile_0470821108
Descripción Hardcover. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think0470821108
Descripción Hardcover. Condición: new. Prompt service guaranteed. Nº de ref. del artículo: Clean0470821108
Descripción Hardcover. Condición: New. Nº de ref. del artículo: Abebooks122571
Descripción Condición: New. Buy with confidence! Book is in new, never-used condition. Nº de ref. del artículo: bk0470821108xvz189zvxnew
Descripción Condición: New. New. In shrink wrap. Looks like an interesting title! 1.3. Nº de ref. del artículo: Q-0470821108