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Descripción Paperback. Condición: new. Paperback. "Festival and Special Event Management, 4th Edition" continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed.The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. "Festival and Special Event Management" has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town. Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9780470812525
Descripción Paperback. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think0470812524
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Descripción Paperback. Condición: New. Nº de ref. del artículo: Abebooks115972
Descripción Paperback. Condición: new. Paperback. "Festival and Special Event Management, 4th Edition" continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed.The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. "Festival and Special Event Management" has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town. Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9780470812525