How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business

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9780470688847: How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business

Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance.

We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen?

Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change:

· Audit – where are you really at with gender balance now?

· Awareness – Opening your eyes to what better gender balance could mean for your company

· Alignment – Ensuring the buy-in that will bring about real results and change

· Sustain – Building gender diversity into corporate DNA

This lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it.

Women are most of the talent and much of the market – you need this book.

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From the Back Cover:

“Understanding the why of gender balance is easy, the real challenge is implementing the how across a business. This book shows the reader how to do it, step by pragmatic step.” – John J. Harris, Chairman and CEO, Nestlé Waters

“This book is the best overview of the extraordinary business opportunity women represent.” – Julie Gilbert, Founder and CEO, Wolf

  “How Women Mean Business is a must-read for any manager.” – Emilio Umeoka, President, Microsoft Asia Pacific

“How Women Mean Business sets out a compelling blueprint for better business practices in the 21st century.” – Cherie Blair

“A must-read for any leader wanting to use gender differences as a strategic lever to develop their business.” – Jean-Pascal Tricoire, President and CEO, Schneider Electric

Business Needs a Better Balance of Women and Men

All the evidence shows that balance leads to more innovation and better business performance – after all, women are most of the market and much of the talent. Leaders have now understood why it is important, but are still struggling with how to make it happen.

About the Author:

Avivah Wittenberg-Cox, CEO of the leading gender consultancy, 20-first, and a world authority on leadership, gender and business, points the way in four simple steps: Audit, Awareness, Align and Sustain.

This lively, hands-on guide is packed with research and case studies showing how some of the world’s biggest blue-chip firms have profited by balancing their businesses.

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Avivah Wittenberg-Cox
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 047068884X ISBN 13: 9780470688847
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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox s new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen? Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: * Audit - where are you really at with gender balance now? * Awareness - Opening your eyes to what better gender balance could mean for your company * Alignment - Ensuring the buy-in that will bring about real results and change * Sustain - Building gender diversity into corporate DNA This lively, hands-on guide is packed with research and case-studies showing how some of the world s biggest blue-chip firms have done it. Women are most of the talent and much of the market - you need this book. Nº de ref. de la librería AAH9780470688847

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Avivah Wittenberg-Cox
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox s new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen? Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: * Audit - where are you really at with gender balance now? * Awareness - Opening your eyes to what better gender balance could mean for your company * Alignment - Ensuring the buy-in that will bring about real results and change * Sustain - Building gender diversity into corporate DNA This lively, hands-on guide is packed with research and case-studies showing how some of the world s biggest blue-chip firms have done it. Women are most of the talent and much of the market - you need this book. Nº de ref. de la librería AAH9780470688847

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Descripción Wiley, 2010. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 047068884X

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Descripción John Wiley and Sons Ltd. Paperback. Estado de conservación: new. BRAND NEW, How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business, Avivah Wittenberg-Cox, Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox's new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen? Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: * Audit - where are you really at with gender balance now? * Awareness - Opening your eyes to what better gender balance could mean for your company * Alignment - Ensuring the buy-in that will bring about real results and change * Sustain - Building gender diversity into corporate DNA This lively, hands-on guide is packed with research and case-studies showing how some of the world's biggest blue-chip firms have done it. Women are most of the talent and much of the market - you need this book. Nº de ref. de la librería B9780470688847

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Descripción John Wiley and#38; Sons, 2010. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470688847

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Descripción Wiley, 2010. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX047068884X

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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Estado de conservación: New. 1. Auflage. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox s new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen? Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: * Audit - where are you really at with gender balance now? * Awareness - Opening your eyes to what better gender balance could mean for your company * Alignment - Ensuring the buy-in that will bring about real results and change * Sustain - Building gender diversity into corporate DNA This lively, hands-on guide is packed with research and case-studies showing how some of the world s biggest blue-chip firms have done it. Women are most of the talent and much of the market - you need this book. Nº de ref. de la librería BZV9780470688847

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Descripción Wiley 2010-04-13, Chichester, 2010. paperback. Estado de conservación: New. Nº de ref. de la librería 9780470688847

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Descripción John Wiley & Sons Ltd, 2010. Estado de conservación: New. Nº de ref. de la librería L9780470688847

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