Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke

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9780470643860: Never Get a

Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real” job.

In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives—or their quest to attain them.

Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget.

The proven, no-b.s. methodology presented in Never Get a "Real" Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence.

Q&A with Author Scott Gerber

Author Scott Gerber
The title of your book is “Never Get a Real Job,” but are you suggesting that there’s an entrepreneur in everyone?
Millennials are no longer beneficiaries of the hand-out, resume-driven society of old. Boomers and Gen Xers need to stop training Gen Y to believe that the mantra of ‘work hard, get good grades, go to school and get a job’ that they were told to buy into, is alive and well. It’s not — it’s dead — and now it needs to be buried for good.

Fact: there are over 81 million young people unemployed worldwide. And this number does not account for the tens — if not hundreds — of millions more that are underemployed. It’s becoming more and more apparent that in today’s world, young people will need to create a job to keep a job. Millennials need to re-train themselves to become self-sufficiency experts capable of generating their own incomes. I truly believe everyone can become entrepreneurial and partner with individuals whose strengths fill in gaps and weaknesses. The key is for us to stop thinking “Facebook” and start thinking about practical, nuts-and-bolts, income-generating, on-the-ground businesses. When we finally turn that corner, Gen Y will truly become the most entrepreneurial generation in history.

How should young entrepreneurs go about determining if their “passion” can become a scalable business?
The Hollywood-esque scene for most young entrepreneurs, where two guys are sitting at a bar, write their idea on a napkin and then proceed to build a gazillion dollar business is fiction — at least for 99.9999% of us. In truth, every entrepreneur needs to have a gut-check moment. They shouldn’t simply “believe” their idea will work as a business and get started. Rather, they need to prove it to themselves, poke holes in it, determine if it can generate real revenues — as well as how fast those revenues will start rolling in — and be able to defend their assumptions to their harshest critic. I know my detractors will mention “revolutionary” and “game-changing” companies such as Facebook and other Silicon Valley darlings that went on to raise millions, get acquired for billions, or go public. However, I would never advocate to young entrepreneurs, especially in our current economy, that jumping right into a business on passion alone is an advisable way to start a business.

What made you want to be an entrepreneur?
The thought of working for someone else gave me chills. Office politics, dress down days, cubicle life, water cooler rants, a lack of real decision making ability--they all made me want to reach for Vodka and a bottle of Xanax. If I was going to fall flat on my face or go bankrupt, it certainly wasn't going to be because I let myself end up in a position where I could be underpaid or downsized without any warning. "Real" jobs, and the quest to attain one in the first place, didn't make sense for me--and they especially don't make sense now in the new, post-recession economy. I found all the arguments that "real" jobs are stable and secure to be ludicrous. After all, how stable and secure is ANYTHING that you don't control, own or have a real say in? And with ever-growing rises in outsourcing, globalization, on and offline educational institutions, and recessions, I know I absolutely made the right decision and have absolutely no issue telling others they should do the same in order to take control of their lives and financial futures.

Jobs are not going to materialize out of thin air just because politicians say they can make it happen.

The only job that is remotely safe for young people in this new economy is one of their own creation and design that they own and control. However, even though we live in a world of an over abundance of collegiate institutions, enhanced automation, increased globalization, and ever-growing outsourcing options, Gen Y is still being force fed that this age-old "send out resumes to get a job" is still relevant and applicable to today--when the reality is that this notion is anything but the actual reality. Yet there hasn't been any real action. Just empty promises and words from politicians and pundits. Nor has there been any sort of helping hand to teach Gen Y about the new way forward they must learn in order to stay competitive and effective. This needs to change.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Back Cover:

Praise for Never Get A "Real" Job

"Practical. Irreverent. Insightful. If you read just one book this year about becoming an entrepreneur, make sure it's Never Get a 'Real' Job."
—Anita Campbell, founder, Smallbiztrends.com

"With the economic spiral of 2009, our world of work was blown up, and with it, traditional frameworks for career success. Thank god we have Scott Gerber, a member of the next generation, telling the truth about what it takes to succeed in the coming decades. Gen Y, and parents of Gen Y, you will put your livelihoods at risk if you don't read this book. Buy it."
—Pamela Slim, author of Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur

"Economic turmoil has made it more difficult than ever for Gen Y to have a breakout entrepreneurial success story. However, thanks to Scott Gerber, there's hope. He breaks it down, tells it like it is, and kicks you in the pants with his no-nonsense guide to getting started and achieving real success—now."
—Jeff Sloan, cofounder, StartupNation.com

"Scott is the Simon Cowell of young entrepreneurship."
—Mike Michalowicz, author of The Toilet Paper Entrepreneur

"Wow! If all Gen Y-ers were like Scott, we'd never have to worry about our kids moving back into the basement after college. As filled with no-nonsense, practical, yet unpredictable advice as it is serious attitude, Never Get a 'Real' Job is a must-read for all aspiring entrepreneurs. No coddling here—just the straight-up truth from a very savvy guy who's been there and done that."
—Donna Fenn, author of Upstarts!: How GenY Entrepreneurs Are Rocking the World of Business and 8 Ways You Can Profit from Their Success

"Scott doesn't give the sugar-coated advice that wannabe entrepreneurs like to hear. He gives the blunt guidance that real entrepreneurs can actually put to use."
—Andrew Warner, founder, Mixergy

"Never Get a 'Real' Job will help any reader—even those without start-up finances or previous entrepreneurial experience—quit their quest for 9-to-5s and become self-sufficient small business owners."
—Steve Mariotti, founder, Network for Teaching Entrepreneurship (NFTE)

"Never Get a 'Real' Job is a straightforward, funny, and insightful book for young entrepreneurs looking to make a name for themselves."
—Dan Schawbel, author of Me 2.0, and Managing Partner of Millennial Branding, LLC

From the Inside Flap:

A lot of business books hold your hand, make you feel good, and are set to convince you that your passion and "unique" business idea are enough to plow through your competition, garner new leads, and make millions just because you can write a business plan that says so.

This is not that kind of book.

A twenty-something hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real" job, Scott Gerber is the ultimate "Generation Y-er." He's a self-taught serial entrepreneur who built several successful businesses without storied business connections, a business school background, executive training—or investment dollars. And in Never Get a "Real" Job, he shows you how he succeeded so you can overcome today's chronic conditions of mass unemployment, underemployment, and dead-end 9-to-5s.

Gerber gives you the no-bull reality on turning your business idea into a viable enterprise capable of generating real income now—based on his hard-knocks lessons learned in the entrepreneurial trenches. From the perils of doing too much too fast, to bogging down a promising start-up with infrastructure long before it's needed, Gerber has experienced firsthand how you can sabotage your own business. Never Get a "Real" Job will help you avoid the costly mistakes that can take down your enterprise at any time, helping you to get off the ground, establish your business, and keep it successfully up and running.

But Gerber isn't just giving you a collection of war stories. He gives you insights from a fellow young entrepreneur on how to start from absolutely nothing—building a viable business model from the ground up. Along with straight-shooting advice on creating contacts and cultivating clients, he offers practical, affordable, step-by-step instructions on how to constantly analyze, refine, and target your business offerings—while minimizing wasted time and keeping you on track.

With vast resources like online tools, Web sites, checklists, and hard coaching, as well as thousands of dollars worth of connections to free and discounted small business services, Never Get a "Real" Job takes you off the unrewarding resume and cover letter cycle, while putting you on the road toward becoming a self-sufficient business owner, and creating a life that gives you a real shot at the success you deserve.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Estado de conservación: New. Language: English . Brand New Book. Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial real job. In Never Get a Real Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the real job and empowers young people to take control of their lives and dump their nine-to-fives or their quest to attain them. Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget. The proven, no-b.s. methodology presented in Never Get a Real Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence. Nº de ref. de la librería AAH9780470643860

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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Estado de conservación: New. Language: English . Brand New Book. Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial real job. In Never Get a Real Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the real job and empowers young people to take control of their lives and dump their nine-to-fives or their quest to attain them. Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget. The proven, no-b.s. methodology presented in Never Get a Real Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence. Nº de ref. de la librería AAH9780470643860

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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial real job. In Never Get a Real Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the real job and empowers young people to take control of their lives and dump their nine-to-fives or their quest to attain them. Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget. The proven, no-b.s. methodology presented in Never Get a Real Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence. Nº de ref. de la librería BZV9780470643860

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Descripción John Wiley and Sons Ltd, 2010. Estado de conservación: New. Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Num Pages: 256 pages. BIC Classification: KJH; VSC. Category: (G) General (US: Trade). Dimension: 223 x 147 x 24. Weight in Grams: 404. . 2010. 1st Edition. Hardcover. . . . . . Nº de ref. de la librería V9780470643860

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