Salesforce.com For Dummies - Tapa blanda

Acerca del autor

Tom Wong is Vice President, Dreamforce, Customer Marketing Programs, at Salesforce.com and a leading authority on CRM. Liz Kao is a salesforce.com consultant and Software as a Service expert who advises companies on their CRM needs. Matt Kaufman is CEO of MK Partners, a leader in salesforce.com consulting for the public sector and nonprofit organizations.

De la contraportada

Close deals faster, gain real-time visibility into sales, and collaborate instantly with Salesforce.com!

What value do you put on your customer and partner relationships? If you're a sales rep, it's your livelihood. And if you're in management, your partner and customer base are your most valuable assets. What if you had a tool that could truly help you manage your partners and customers? That tool is Salesforce.com, and here's your guide to putting its power to work for you.

• Get your head in the clouds understand salesforce.com's Sales Cloud and Service Cloud and how to use its Web-based tools

• Collaborate with Chatter use Chatter to get sales, marketing, and support departments communicating in new ways

• Track your customers and partners use Salesforce to manage your existing business relationships as well as those with key prospects

• Be a rainmaker with Sales Cloud track sales from lead to close, and team Salesforce with Google AdWords to maximize your marketing

• Be a hero with Service Cloud delight your customers by delivering fast and accurate support

• Measure your performance enable sales reps, managers, and executives to see and analyze the data

• Design your own solution customize Salesforce with Force.com to meet your needs and objectives

Open the book and find:

• Advice on navigating and personalizing salesforce.com

• How to track leads, accounts, contacts, and opportunities

• Tips for collaborating with Chatter

• Secrets for improving marketing campaigns

• Steps for creating quotes with products and price books

• Solutions for managing cases with the Service Cloud

• Keys to driving more productivity

• Ways to customize Salesforce with Force.com

Learn to:

• Solve business challenges, drive sales, and deliver superior customer service

• Use Chatter to collaborate with colleagues and solve issues faster

• Manage accounts, develop contacts, and coordinate activities

• Prospect leads, track opportunities, and drive demand with campaigns