Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

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9780470578315: Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

Book by Tonkin Sebastian Whitmore Caleb Cutroni Justin

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Reseña del editor:

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Contraportada:

Hit your target market every time

How do visitors get to your Web site? What do they do when they get there? How many do business with your company? How can you turn more visitors into customers?

Google Analytics can tell you. You don't have to be a Web guru; just follow the practical advice of these experts. Their case studies and step-by-step guidance demonstrate how to improve your marketing strategy with Google Analytics. They'll even tell you where to find help when you need it.

  • Maximize your online marketing
  • Define a successful, ROI-focused online strategy
  • Leverage the tools, vendors, and team structure that work best for your business
  • Install and configure Google Analytics, or learn to tell your Webmaster what you need
  • Understand analysis concepts, features, and reports
  • Analyze what Google AdWords, Yahoo! Search Marketing, and Bing can offer
  • Learn to successfully engage users through blogs, social media, and e-mail
  • Learn which metrics matter and how to measure the success of SEO, display ads, and other tools

Save 50% on the Google Analytics Individual Qualification Test (GA IQ). Details inside

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Caleb Whitmore; Justin Cutroni; Sebastian Tonkin
Editorial: John Wiley and Sons
ISBN 10: 0470578319 ISBN 13: 9780470578315
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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470578319

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Caleb Whitmore, Justin Cutroni, Sebastian Tonkin
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470578319 ISBN 13: 9780470578315
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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Mixed media product. Estado de conservación: New. 1. Auflage. 231 x 185 mm. Language: English . Brand New Book. An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google s conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Nº de ref. de la librería AAH9780470578315

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Caleb Whitmore, Justin Cutroni, Sebastian Tonkin
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470578319 ISBN 13: 9780470578315
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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Mixed media product. Estado de conservación: New. 1. Auflage. 231 x 185 mm. Language: English . Brand New Book. An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google s conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Nº de ref. de la librería AAH9780470578315

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Tonkin, Sebastian; Whitmore, Caleb; Cutroni, Justin
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Descripción Wiley. PAPERBACK. Estado de conservación: New. 0470578319 *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería NATARAJB1FI934705

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ISBN 10: 0470578319 ISBN 13: 9780470578315
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Descripción John Wiley and#38; Sons, 2010. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470578315

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Caleb Whitmore, Justin Cutroni, Sebastian Tonkin
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470578319 ISBN 13: 9780470578315
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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Mixed media product. Estado de conservación: New. 1. Auflage. 231 x 185 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google s conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Nº de ref. de la librería BZV9780470578315

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Descripción Wiley, 2010. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0470578319

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Descripción John Wiley & Sons Inc, 2010. Paperback. Estado de conservación: Brand New. 1st edition. 456 pages. 9.10x7.30x1.20 inches. In Stock. Nº de ref. de la librería __0470578319

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Descripción Wiley. PAPERBACK. Estado de conservación: New. 0470578319 New Condition. Nº de ref. de la librería NEW6.0242132

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