Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

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9780470578315: Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
From the Publisher:

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

About the Author:

Sebastian Tonkin is an entrepreneur and former member of the Google Analytics Marketing Team. Caleb Whitmore is a veteran Google Analytics Authorized Consultant and Founder of Analytics Pros, a company dedicated to empowering and supporting Google Analytics users. Justin Cutroni is author of the popular blog Analytics Talk, a Google Analytics Seminars leader and a consultant who helps companies understand how they can get greatest value from Google Analytics.

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Tonkin, Sebastian; Whitmore, Caleb; Cutroni, Justin
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470578319 ISBN 13: 9780470578315
Nuevos Primera edición Cantidad: 1
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(London, Reino Unido)
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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Mixed media product. Estado de conservación: New. 1. Auflage. 231 x 185 mm. Language: English . Brand New Book. An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google s conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Nº de ref. de la librería AAH9780470578315

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Tonkin, Sebastian; Whitmore, Caleb; Cutroni, Justin
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470578319 ISBN 13: 9780470578315
Nuevos Primera edición Cantidad: 1
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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Mixed media product. Estado de conservación: New. 1. Auflage. 231 x 185 mm. Language: English . Brand New Book. An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google s conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Nº de ref. de la librería AAH9780470578315

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Tonkin, Sebastian; Whitmore, Caleb; Cutroni, Justin
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ISBN 10: 0470578319 ISBN 13: 9780470578315
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Descripción John Wiley & Sons Inc, 2010. Paperback. Estado de conservación: Brand New. 1st edition. 456 pages. 9.10x7.30x1.20 inches. In Stock. Nº de ref. de la librería __0470578319

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Descripción 2010. Paperback. Estado de conservación: New. 1st. 233mm x 189mm x. Paperback. Practical Techniques for Maximizing Online ROI. An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free too.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 456 pages. 0.682. Nº de ref. de la librería 9780470578315

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Tonkin, Sebastian; Whitmore, Caleb; Cutroni, Justin
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Descripción Wiley, 2010. Paperback. Estado de conservación: New. Nº de ref. de la librería P110470578319

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Descripción 2010. Paperback. Estado de conservación: New. 1st. 233mm x 189mm x. Paperback. Practical Techniques for Maximizing Online ROI. An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics .Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 456 pages. 0.682. Nº de ref. de la librería 9780470578315

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Descripción Wiley, 2010. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. Nº de ref. de la librería ABE_book_new_0470578319

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