Toy Monster: The Big, Bad World of Mattel - Tapa blanda

Oppenheimer, Jerry

 
9780470548585: Toy Monster: The Big, Bad World of Mattel
Tapa blanda
ISBN 10: 0470548584 ISBN 13: 9780470548585
Editorial: Wiley, 2010

Sinopsis

An eye-popping, unauthorized expos? of the House of Barbie

From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.

Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz.

  • Introduces you to the larger-than-life personalities that have shaped Mattel's eccentric world
  • Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company
  • Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam

Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

JERRY OPPENHEIMER has written eight biographies of major American icons, from Martha Stewart and Barbara Walters to the Clintons and Kennedys, and has worked in all facets of journalism, from national investigative reporting in Washington, D.C., to producing TV news and documentaries. He's quoted in magazines such as Vanity Fair, and is a frequent guest on national TV interview and syndicated magazine shows, including Good Morning America, Entertainment Tonight, Extra, Anderson Cooper 360, Nancy Grace, BBC News, Fox News, and more.

De la contraportada

"Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company."—Publishers Weekly

"Oppenheimer has found a great story."—Newsweek

"Jerry Oppenheimer, one of America's great biographers, has expanded his vision in this book by probing and exposing the dark side of the multibillion-dollar, international toy industry. Thoroughly researched, beautifully written, Oppenheimer's opus contains all the intrigue and drama of an epic novel. Barbie will never be the same! I can hardly wait for the film version."—C. David Heymann, author of A Woman Named Jackie

"'Behind every great fortune is a great crime.' So wrote Balzac, which gave The Godfather its opening epigram. But a great crime behind the sweet House of Barbie? Yikes! Terrors in toy land! The scandal. The skullduggery! This book is enough to scare Santa Claus."—Kitty Kelley, author of The Family: The Real Story of the Bush Dynasty

De la solapa interior

Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company.--Publishers Weekly

Oppenheimer has found a great story.--Newsweek

Jerry Oppenheimer, one of America's great biographers, has expanded his vision in this book by probing and exposing the dark side of the multibillion-dollar, international toy industry. Thoroughly researched, beautifully written, Oppenheimer's opus contains all the intrigue and drama of an epic novel. Barbie will never be the same! I can hardly wait for the film version.--C. David Heymann, author of A Woman Named Jackie

'Behind every great fortune is a great crime.' So wrote Balzac, which gave The Godfather its opening epigram. But a great crime behind the sweet House of Barbie? Yikes! Terrors in toy land! The scandal. The skullduggery! This book is enough to scare Santa Claus.--Kitty Kelley, author of The Family: The Real Story of the Bush Dynasty

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Wiley
Año de publicación
2010
Idioma
Inglés
ISBN 10 
0470548584
ISBN 13 
9780470548585
Encuadernación
Tapa blanda
Número de páginas
288
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780470371268: Toy Monster: The Big, Bad World of Mattel

Edición Destacada

ISBN 10:  0470371269 ISBN 13:  9780470371268
Editorial: John Wiley & Sons Inc, 2009
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