Internet Management for Nonprofits: Strategies, Tools and Trade Secrets: 193 (The AFP/Wiley Fund Development Series) - Tapa dura

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TED HART, ACFRE, is considered one of the foremost experts in both online and traditional fundraising around the world. He has more than twenty-four years' experience in nonprofit management and fundraising. He serves as CEO of Hart Philanthropic Services (tedhart.com), an international consultancy to nonprofits and NGOs, providing serious solutions to nonprofit challenges both online and offline.

STEVE MACLAUGHLIN has spent more than fourteen years building successful online initiatives with a broad range of Fortune 500 firms, government and educational institutions, and nonprofit organizations across the world. Steve is currently Director of Internet Solutions at Blackbaud and is responsible for leading how the company provides online solutions for its clients.

JAMES M. GREENFIELD has served since 1962 as a fundraising executive to three universities and five hospitals on the East and West Coasts and in between. He retired from Hoag Memorial Presbyterian Hospital in 2001 after fourteen years as Senior Vice President, Resource Development, and as Executive Director, Hoag Hospital Foundation, where more than $120 million was raised during his tenure.

PHILIP H. GEIER JR., is a dedicated communications industry leader and activist who defined the modern advertising holding company, and is widely recognized for having championed and personally embodied the client-centric business model. In February 2001, Geier formed The Geier Group LLC to provide consulting/advisory services in marketing, communications and venture capital.

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Praise for Internet Management for Nonprofits

"From how we raise money to how we help our clients, the Internet has provided amazing opportunities for nonprofits to reimagine how we make social change. Of course, it also comes with a lot of extra headaches. Luckily, we've got this book to help us make sense of it all."
—Holly Ross, Executive Director, NTEN: The Nonprofit Technology Network

Your nonprofit's complete guide to all things Internet.

Want to reach more people? Then it's time to better manage your organization's use of the Internet as a means of marketing your brand and reaching current and potential donors. You can bet your competitors are doing it!

Internet Management for Nonprofits offers practical, easy-to-follow tips on:

• The ROI of social media

• Managing your organization using online tools

• Improving board leadership through online technology

• Nonprofits and the big social networks

• Staying on top of developing technology

• Understanding hits, clicks, and errors

• The key to social networking success—listening

• Fundraising internationally

Filled with management models, social networking information, fundraising strategies, collaboration and coordination examples, sample communications techniques, and a case study, Internet Management for Nonprofits demystifies the complex, real-world challenge of expanding your organization's competitive image and reputation via the Internet.

Advance your causes. Inform your public. Create gifts, grants, contributions, as well as new advocates and volunteer supporters. Do it all, with the expert advice found inside Internet Management for Nonprofits.

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The twenty-first century belongs to a new generation, a generation that's plugged in, online, and never out of touch. Ever. It's no secret that if your nonprofit wants to reach more people, it's got to better manage its use of the Internet as a means of educating, cultivating, soliciting, and communicating with current and potential donors. After all, your competitors are doing it!

Revealing how your nonprofit can put current technologies to full use for full benefit, Internet Management for Nonprofits demystifies Internet management with strategies you can put to use right away. Now you can leverage the Internet's capabilities—from social media, Web 2.0, and online metrics to online giving analytics, effective Web design, and mobile technology—with practical advice from experts in the field to help improve your technology strategies and truly see measurable results.

Here, you'll find workable guidance on:

• Effective management and leadership tools

• The art of listening

• How to manage your organization using online tools

• Implementing e-governance successfully

• Raising funds and awareness more efficiently with Web 2.0 tools

• Insight tools for surviving and thriving

• Volunteer recruitment and retention strategies for the nonprofit leader

• Leveraging the Internet to fundraise internationally

E-mail marketing and direct mail are still proven marketing and fundraising methods. But it's time to boost your organization's efforts through the Internet. Packed with management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, sample communications techniques, and much more, Internet Management for Nonprofits helps you take it step by step, with vital ideas on making your Internet marketing and communications strategies and fundraising more effective in these rapidly changing times.