Market Research Kit For Dummies

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9780470520680: Market Research Kit For Dummies

Book by Hyman Michael Sierra Jeremy

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The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework . You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Contraportada:

Your hands-on guide to getting and putting marketing data to work

When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.

  • Make better business decisions -- get the lowdown on marketing research and learn what it can do for you to start making better business decisions today

  • Survey your way to success -- find out how different types of surveys can (and can't) work for you and get do's and don'ts for the best ways to conduct them

  • It's a method (not madness!) -- discover how secondary data (like online sources and sites with links to multiple sources) can be used in your marketing research

  • Analyze this -- get the tools and information you need to collect, analyze, and report your data

Bonus DVD Includes

  • Sample questionnaires, checklists, focus group scripts, and research reports
  • Videos of a complete focus group session and a results presentation
  • Excel-based tools and a step-by-step guide to various data-analysis methods
  • See the DVD appendix for details and complete system requirements.

Open the book and find:

  • How marketing research can (and can't) help you

  • Questions to ask when gathering data

  • Strategies for analyzing results

  • When to call in outside expertise

  • The strengths and weaknesses of surveys

  • Tips for avoiding errors in survey research

  • Examples of good (and bad) research questions

  • Guidelines for setting up your own data analysis

Learn to:

  • Design surveys and questionnaires

  • Identify, obtain, record, and analyze marketing data

  • Improve existing products and services

  • Use the forms, templates, checklists, and video included on the DVD

"Sobre este título" puede pertenecer a otra edición de este libro.

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1.

Michael Hyman; Jeremy Sierra
Editorial: John Wiley and Sons
ISBN 10: 047052068X ISBN 13: 9780470520680
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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 047052068X

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Michael Hyman, Jeremy Sierra
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 047052068X ISBN 13: 9780470520680
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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. DVD. Estado de conservación: New. 1. Auflage. 234 x 185 mm. Language: English . Brand New Book. The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what s most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you ve done your homework . You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Nº de ref. de la librería AAH9780470520680

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Descripción For Dummies. PAPERBACK. Estado de conservación: New. 047052068X *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería NATARAJB1FI933876

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Michael Hyman, Jeremy Sierra
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 047052068X ISBN 13: 9780470520680
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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. DVD. Estado de conservación: New. 1. Auflage. 234 x 185 mm. Language: English . Brand New Book. The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what s most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you ve done your homework . You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Nº de ref. de la librería AAH9780470520680

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Hyman, Michael
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Descripción 2010. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780470520680

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Descripción John Wiley and Sons Ltd. Paperback. Estado de conservación: new. BRAND NEW, Market Research Kit For Dummies, Michael Hyman, Jeremy Sierra, The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework . You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Nº de ref. de la librería B9780470520680

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Hyman, Michael; Sierra, Jeremy
Editorial: John Wiley and Sons Ltd (2010)
ISBN 10: 047052068X ISBN 13: 9780470520680
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Descripción John Wiley and Sons Ltd, 2010. Estado de conservación: New. Market Research Kit For Dummies , with the accompanying CD, provides readers within any organisation with the hands-on tools they need to identify, obtain, record and analyse data, whether they're developing a business plan, launching a new product or service, or revising their marketing plan. Num Pages: 408 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 25. Weight in Grams: 636. . 2010. 1st. Paperback. . . . . . Nº de ref. de la librería V9780470520680

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Michael Hyman; Jeremy Sierra
Editorial: For Dummies (2010)
ISBN 10: 047052068X ISBN 13: 9780470520680
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Descripción For Dummies, 2010. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 047052068X

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Michael Hyman
Editorial: John Wiley and#38; Sons (2010)
ISBN 10: 047052068X ISBN 13: 9780470520680
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Descripción John Wiley and#38; Sons, 2010. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470520680

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