"Sinopsis" puede pertenecer a otra edición de este libro.
Becoming a Category of One, Second Edition
Joe Calloway's Becoming a Category of One redefined competition with its lessons on how to truly differentiate yourself in a marketplace of sameness. In this revised and updated Second Edition, Calloway rethinks, repositions, and reenergizes that message. A new chapter on "tiebreakers" provides lessons on differentiation from companies like Zappos, Apple Computer, Netflix, Café du Monde, Hyundai, and In-N-Out Burger.
Calloway also includes cutting-edge ideas on the Category of One company of the future from an extraordinary list of guest contributors, including bestselling authors Larry Winget (It's Called Work for a Reason!) and Mark Sanborn (The Fred Factor), Gen-Y expert Jake Greene, Pinnacle Financial Partners CEO Terry Turner, business strategists Randy Pennington and John Spence, branding expert Jack Sims, corporate consultant Chuck Feltz, customer service gurus Scott McKain and John DiJulius, sales and marketing expert Sue Remes, and motivational legend Jim Cathcart.
Praise for Becoming a Category of One
"Shows what it takes to build a brand on something more than just product. This book inspires us to go for greatness and to win by using our hearts as well as our minds."
—Ken Blanchard, coauthor, The One Minute Manager
"Becoming a Category of One will delineate how you can differentiate yourself from others who do what you do, how to become positioned in your marketplace, and how to make your customers love you and need you."
—Jeffrey Gitomer, author, The Little Red Book of Selling
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 3,75
A Estados Unidos de America
Descripción paperback. Condición: New. BRAND NEW, Perfect Shape, No Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Nº de ref. del artículo: 9076875
Descripción Condición: New. New! This book is in the same immaculate condition as when it was published. Nº de ref. del artículo: 353-0470496355-new
Descripción Condición: New. Buy with confidence! Book is in new, never-used condition. Nº de ref. del artículo: bk0470496355xvz189zvxnew
Descripción Soft Cover. Condición: new. Nº de ref. del artículo: 9780470496350
Descripción Condición: New. Brand New. Nº de ref. del artículo: 0470496355
Descripción Paperback or Softback. Condición: New. Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison 0.74. Book. Nº de ref. del artículo: BBS-9780470496350
Descripción Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Nº de ref. del artículo: OTF-S-9780470496350
Descripción Condición: New. This is a brand new book! Fast Shipping - Safe and Secure Mailer - Our goal is to deliver a better item than what you are hoping for! If not we will make it right!. Nº de ref. del artículo: 1XGGQ50006UJ_ns
Descripción Condición: New. Nº de ref. del artículo: 6052271-n
Descripción Condición: New. Nº de ref. del artículo: ABLIING23Feb2215580220302