The Price Advantage (Wiley Finance Series)

3,53 valoración promedio
( 38 valoraciones por Goodreads )
 
9780470481776: The Price Advantage (Wiley Finance Series)

Book by Baker Walter L Marn Michael V Zawada Craig C

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor:

A comprehensive look at creating pricing strategies that work in both good economic times and bad

Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.

Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. * Explores the fundamental role of pricing infrastructure in achieving the price advantage * Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing * Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps

Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.

Contraportada:

Praise for THE PRICE ADVANTAGE, SECOND EDITION

"This book is a treasure--a practical yet intellectually sound guide to pricing that is applicable to both large and small companies. Frankly, in all my years writing about economics and covering corporate decision making, I have not seen pricing strategy and tactics explained so clearly as in this book."
--Michael Mandel, former chief economist, BusinessWeek, and Editor-in-Chief, Visible Economy LLC

"This book is both insightful and practical. Many companies overlook the substantial profit opportunities from smart pricing. The authors show you not only where to look for, but also how to capture and sustain those opportunities."
--James M. Kilts, former chairman and CEO, The Gillette Company

"The Price Advantage is very straightforward and direct, with concise and easily applied coverage of each and every topic."
--David J. Reibstein, Marketing Professor, The Wharton School

The Second Edition of The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available.

Based on in-depth, firsthand experience with hundreds of companies, as well as significant investments in new pricing research, this book is designed to be a comprehensive guide for managers through the maze of pricing issues.

The authors examine state-of-the-art approaches for analyzing and improving pricing performance, demonstrate those approaches with real case studies, and draw a pricing excellence blueprint for companies to follow. In good economic times or bad, achieving the price advantage is critical to corporate performance and profitability.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Walter L. Baker; Michael V. Marn; Craig C. Zawada
Editorial: John Wiley and Sons
ISBN 10: 0470481773 ISBN 13: 9780470481776
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470481773

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 42,05
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,12
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Walter L. Baker, Michael V. Marn, Craig C. Zawada
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470481773 ISBN 13: 9780470481776
Nuevos Tapa dura Cantidad: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Estado de conservación: New. 2nd Revised edition. 231 x 157 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today s competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. * Explores the fundamental role of pricing infrastructure in achieving the price advantage * Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, razor/razor blades pricing, and tiered products and services pricing * Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective. Nº de ref. de la librería BZV9780470481776

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 64,98
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Walter L. Baker, Michael V. Marn, Craig C. Zawada
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470481773 ISBN 13: 9780470481776
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Estado de conservación: New. 2nd Revised edition. 231 x 157 mm. Language: English . Brand New Book. A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today s competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. * Explores the fundamental role of pricing infrastructure in achieving the price advantage * Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, razor/razor blades pricing, and tiered products and services pricing * Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective. Nº de ref. de la librería BZV9780470481776

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 65,03
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Walter L. Baker, Michael V. Marn, Craig C. Zawada
Editorial: Wiley (2010)
ISBN 10: 0470481773 ISBN 13: 9780470481776
Nuevos Tapa dura Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2010. Hardcover. Estado de conservación: New. 2. Nº de ref. de la librería DADAX0470481773

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 63,93
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,55
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Walter L. Baker, Michael V. Marn, Craig C. Zawada
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470481773 ISBN 13: 9780470481776
Nuevos Tapa dura Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Estado de conservación: New. 2nd Revised edition. 231 x 157 mm. Language: English . Brand New Book. A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today s competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. * Explores the fundamental role of pricing infrastructure in achieving the price advantage * Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, razor/razor blades pricing, and tiered products and services pricing * Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective. Nº de ref. de la librería AAH9780470481776

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 67,81
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Walter L. Baker
Editorial: John Wiley and#38; Sons (2010)
ISBN 10: 0470481773 ISBN 13: 9780470481776
Nuevos Cantidad: 7
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción John Wiley and#38; Sons, 2010. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470481776

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 57,48
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,40
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Walter L. Baker, Michael V. Marn, Craig C. Zawada
Editorial: Wiley 2010-06-25, Hoboken, N.J. :|Chichester (2010)
ISBN 10: 0470481773 ISBN 13: 9780470481776
Nuevos Tapa dura Cantidad: 1
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Wiley 2010-06-25, Hoboken, N.J. :|Chichester, 2010. hardback. Estado de conservación: New. Nº de ref. de la librería 9780470481776

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 71,00
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,20
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Baker, Walter L., Marn, Michael V., Zawa
Editorial: Wiley (2010)
ISBN 10: 0470481773 ISBN 13: 9780470481776
Nuevos Tapa dura Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2010. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110470481773

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 73,78
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,66
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Baker, Walter L./ Marn, Michael V./ Zawada, Craig C.
Editorial: John Wiley & Sons 2010-06-25 (2010)
ISBN 10: 0470481773 ISBN 13: 9780470481776
Nuevos Cantidad: 3
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción John Wiley & Sons 2010-06-25, 2010. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-00846102

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 75,70
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,46
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Walter L. Baker; Michael V. Marn; Craig C. Zawada
Editorial: John Wiley & Sons Ltd (2010)
ISBN 10: 0470481773 ISBN 13: 9780470481776
Nuevos Tapa dura Cantidad: 1
Librería
Valoración
[?]

Descripción John Wiley & Sons Ltd, 2010. Estado de conservación: New. Nº de ref. de la librería L9780470481776

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 86,39
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,49
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda