Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school—experience.
In Trump University Marketing 101, Second Edition, you'll learn how to:
Master the basics of great marketing to grow your business
Adapt your marketing strategy to difficult economic conditions
Understand customers, competitors, and markets
Discover your target audiences
Position your product or service against the competition
Create a great brand from scratch
Market residential and commercial properties effectively
Develop powerful marketing plans
Increase customer satisfaction
Price your products for maximum profit
Use advertising and the Internet to promote your business
Employ guerrilla marketing techniques
And much more!
"Sinopsis" puede pertenecer a otra edición de este libro.
For entrepreneurs, business leaders, and managers who don't have an MBA, Trump University Marketing 101, Second Edition provides an up-to-date explanation of the best ideas and most effective tactics in marketing. Combining the biggest name in business with lessons from a top marketing professor, this practical guide covers all the basics of a marketing MBA—without the commitment of so much time and money.
Author Don Sexton has taught marketing at Columbia University for more than forty years and now shares his lifetime of invaluable experience with you. Each short chapter focuses on one key marketing idea and explores it in a straightforward, nonacademic manner with exercises and examples that show the idea in action. Professor Sexton also includes practical guidelines for making vital and difficult marketing decisions—using the same formulas major corporations employ for making strategic marketing choices.
With step-by-step instructions and handy downloadable worksheets, this one-of-a-kind guide offers practical marketing help for anyone who wants to improve their sales, profits, cash flow, or ROI. You'll discover which tactics work and which don't, and learn to implement the right tactics in your own business. Plus, this updated edition includes entirely new chapters on hot topics such as how to market in a difficult economy and how to market real estate, as well as fresh marketing examples from inside the Trump organization.
Designed for use as either a standalone primer or as a companion text for Trump University marketing courses, Trump University Marketing 101, Second Edition provides all the information and strategy you need to successfully market your business and products. No matter what you sell or how you sell it, this comprehensive guide explains everything you need to know to master the art of marketing—even when the economy is down.From the Back Cover:
Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school—experience.
In Trump University Marketing 101, you'll learn how to:
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Wiley, 2010. Hardcover. Estado de conservación: New. Nº de ref. de la librería SONG0470453079
Descripción Wiley, 2010. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110470453079