Brand Atlas: Branding Intelligence Made Visible

4,08 valoración promedio
( 1.298 valoraciones por GoodReads )
 
9780470433423: Brand Atlas: Branding Intelligence Made Visible
Review:

'...user-friendly approach to aggregate and simplify the science behind branding...essential principles of branding are broken down into basic step-by-step concepts.' (Finance & Management, April 2011).

From the Publisher:

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." The Influential Marketing Blog (May 2011)

A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals.

Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: * Speaks to a broad range of stakeholders in the branding process from CEOs to designers to brand managers * Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand's value, and define a brand strategy * Contains essential information illustrated through the use of diagrams

With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets.

"Sobre este título" puede pertenecer a otra edición de este libro.

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1.

Wheeler, Alina; Katz, Joel
ISBN 10: 0470433426 ISBN 13: 9780470433423
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Wheeler, Alina; Katz, Joel
Editorial: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470433426 ISBN 13: 9780470433423
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Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Estado de conservación: New. 1. Auflage. 231 x 155 mm. Language: English . Brand New Book. Carrying through Alina Wheeler s trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. The Influential Marketing Blog (May 2011) A company s brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: * Speaks to a broad range of stakeholders in the branding process from CEOs to designers to brand managers * Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand s value, and define a brand strategy * Contains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets. Nº de ref. de la librería AAH9780470433423

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Wheeler, Alina; Katz, Joel
Editorial: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470433426 ISBN 13: 9780470433423
Nuevos Tapa dura Primera edición Cantidad: 1
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Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Estado de conservación: New. 1. Auflage. 231 x 155 mm. Language: English . Brand New Book. Carrying through Alina Wheeler s trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. The Influential Marketing Blog (May 2011) A company s brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: * Speaks to a broad range of stakeholders in the branding process from CEOs to designers to brand managers * Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand s value, and define a brand strategy * Contains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets. Nº de ref. de la librería AAH9780470433423

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Wheeler, Alina; Katz, Joel
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ISBN 10: 0470433426 ISBN 13: 9780470433423
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Descripción Wiley. Hardcover. Estado de conservación: New. 0470433426 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 14369806

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Wheeler, Alina; Katz, Joel
Editorial: Wiley (2011)
ISBN 10: 0470433426 ISBN 13: 9780470433423
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Descripción Wiley, 2011. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0470433426

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Wheeler, Alina; Katz, Joel
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Descripción John Wiley and Sons Ltd, 2011. Estado de conservación: New. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450. . 2011. 1st Edition. Hardcover. . . . . . Nº de ref. de la librería V9780470433423

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Wheeler, Alina; Katz, Joel
Editorial: John Wiley and#38; Sons (2011)
ISBN 10: 0470433426 ISBN 13: 9780470433423
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Descripción John Wiley and#38; Sons, 2011. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470433423

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Wheeler, Alina; Katz, Joel
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ISBN 10: 0470433426 ISBN 13: 9780470433423
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Descripción John Wiley and Sons Ltd. Estado de conservación: New. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450. . 2011. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780470433423

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Wheeler, Alina; Katz, Joel
Editorial: Wiley (2011)
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Descripción Wiley, 2011. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "Carrying through Alina Wheelers trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " -The Influential Marketing Blog (May 2011) A companys brand is its most valuable asset. Nº de ref. de la librería ABE_book_new_0470433426

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Wheeler, Alina; Katz, Joel
Editorial: John Wiley and Sons Ltd 2011-04-01, Chichester (2011)
ISBN 10: 0470433426 ISBN 13: 9780470433423
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Descripción John Wiley and Sons Ltd 2011-04-01, Chichester, 2011. hardback. Estado de conservación: New. Nº de ref. de la librería 9780470433423

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