Brand Atlas: Branding Intelligence Made Visible

4,09 valoración promedio
( 1.390 valoraciones por Goodreads )
 
9780470433423: Brand Atlas: Branding Intelligence Made Visible
Críticas:

'...user-friendly approach to aggregate and simplify the science behind branding...essential principles of branding are broken down into basic step-by-step concepts.' (Finance & Management, April 2011).

Reseña del editor:

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." The Influential Marketing Blog (May 2011)

A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals.

Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: * Speaks to a broad range of stakeholders in the branding process from CEOs to designers to brand managers * Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand's value, and define a brand strategy * Contains essential information illustrated through the use of diagrams

With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Alina Wheeler, Joel Katz
Editorial: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470433426 ISBN 13: 9780470433423
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Estado de conservación: New. 1. Auflage. 231 x 155 mm. Language: English . Brand New Book. Carrying through Alina Wheeler s trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. The Influential Marketing Blog (May 2011) A company s brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: * Speaks to a broad range of stakeholders in the branding process from CEOs to designers to brand managers * Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand s value, and define a brand strategy * Contains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets. Nº de ref. de la librería AAH9780470433423

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,25
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Alina Wheeler
Editorial: John Wiley and Sons
ISBN 10: 0470433426 ISBN 13: 9780470433423
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470433426

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,13
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,13
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Alina Wheeler, Joel Katz
Editorial: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470433426 ISBN 13: 9780470433423
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Estado de conservación: New. 1. Auflage. 231 x 155 mm. Language: English . Brand New Book. Carrying through Alina Wheeler s trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. The Influential Marketing Blog (May 2011) A company s brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: * Speaks to a broad range of stakeholders in the branding process from CEOs to designers to brand managers * Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand s value, and define a brand strategy * Contains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets. Nº de ref. de la librería AAH9780470433423

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,35
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Wheeler, Alina; Katz, Joel
Editorial: Wiley (2011)
ISBN 10: 0470433426 ISBN 13: 9780470433423
Nuevos Tapa dura Cantidad: 1
Librería
Nigel Duncan Books
(Villanova, PA, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2011. Hardcover. Estado de conservación: New. Fast service! Please note that many once-plentiful vintage titles are becoming unavailable. Why? Because there are no more! Free, automatic 1st class upgrade for books under 16 ounces. Free Delivery confirmation. 14 years of Web selling. Satisfaction guaranteed. Nº de ref. de la librería 1704210020

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,79
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,58
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Alina Wheeler, Joel Katz
Editorial: John Wiley and Sons Ltd
ISBN 10: 0470433426 ISBN 13: 9780470433423
Nuevos Tapa dura Cantidad: 5
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd. Hardback. Estado de conservación: new. BRAND NEW, Brand Atlas: Branding Intelligence Made Visible, Alina Wheeler, Joel Katz, "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: * Speaks to a broad range of stakeholders in the branding process from CEOs to designers to brand managers * Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand's value, and define a brand strategy * Contains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets. Nº de ref. de la librería B9780470433423

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,32
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,81
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Wheeler, Alina; Katz, Joel
Editorial: John Wiley and Sons Ltd (2011)
ISBN 10: 0470433426 ISBN 13: 9780470433423
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
Valoración
[?]

Descripción John Wiley and Sons Ltd, 2011. Estado de conservación: New. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450. . 2011. 1st Edition. Hardcover. . . . . . Nº de ref. de la librería V9780470433423

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,31
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Alina Wheeler, Joel Katz
Editorial: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470433426 ISBN 13: 9780470433423
Nuevos Tapa dura Primera edición Cantidad: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Estado de conservación: New. 1. Auflage. 231 x 155 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Carrying through Alina Wheeler s trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. The Influential Marketing Blog (May 2011) A company s brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals.Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: * Speaks to a broad range of stakeholders in the branding process from CEOs to designers to brand managers * Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand s value, and define a brand strategy * Contains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets. Nº de ref. de la librería BZV9780470433423

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,54
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Alina Wheeler
Editorial: John Wiley and#38; Sons (2011)
ISBN 10: 0470433426 ISBN 13: 9780470433423
Nuevos Cantidad: 5
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción John Wiley and#38; Sons, 2011. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470433423

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,96
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,32
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Wheeler, Alina; Katz, Joel
Editorial: John Wiley and Sons Ltd
ISBN 10: 0470433426 ISBN 13: 9780470433423
Nuevos Tapa dura Cantidad: 1
Librería
Kennys Bookstore
(Olney, MD, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons Ltd. Estado de conservación: New. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450. . 2011. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780470433423

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,57
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Alina Wheeler; Joel Katz
ISBN 10: 0470433426 ISBN 13: 9780470433423
Nuevos Cantidad: 1
Librería
Speedy Hen LLC
(Sunrise, FL, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Bookseller Inventory # ST0470433426. Nº de ref. de la librería ST0470433426

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 27,88
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda