The Professional's Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches

3,67 valoración promedio
( 3 valoraciones por Goodreads )
 
9780470410790: The Professional's Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches

The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Inside Flap:

Traditionally, the financial services industry has considered marketing more like an expense than a critical part of the business mix. By failing to embrace innovative marketing techniques, financial services organizations and their representatives have forgone billions of dollars in potential profits.

As the financial industry experiences rapid, unprecedented change and reorganization, the need for smart, affordable ways to attract new clients is greater than ever. Now is the time for financial services marketers to go beyond conventional approaches and seek out more effective ways to increase marketplace productivity. It's time to take a new look at basic market elements, approaches and programs that are underutilized by financial services marketers. It's also time to identify successful consumer marketing techniques that can be adapted specifically for financial products and services.

The Professional's Guide to Financial Services Marketing offers a compendium of practical information, smart ideas and thought-provoking tips that provide a fresh perspective on the marketing issues that have real impact on the success of any financial services business—from a small insurance agency, RIA or brokerage firm to a diversified global product or service provider.

Though much has been written about new marketing practices, very little of it has specifically addressed the special needs of the financial services industry. The Professional's Guide to Financial Services Marketing fills this gap. It recognizes that financial marketers must work within regulatory constraints to sell intangible products that significantly impact the lives of their customers. Each chapter explores a different marketing concept, technique or approach, and provides ideas that can help financial services marketing practitioners meet the challenge of today's hyper-competitive, continually evolving marketplace.

From the Back Cover:

 

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Jay Nagdeman
Editorial: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470410795 ISBN 13: 9780470410790
Nuevos Tapa dura Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Estado de conservación: New. Language: English . Brand New Book. The Professional s Guide to Financial Services Marketing is directed to any financial services professional--from individual representatives to executives of large financial services companies--who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success. Nº de ref. de la librería AAH9780470410790

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,84
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Jay Nagdeman
Editorial: John Wiley and Sons
ISBN 10: 0470410795 ISBN 13: 9780470410790
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470410795

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,32
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,97
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Jay Nagdeman
Editorial: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470410795 ISBN 13: 9780470410790
Nuevos Tapa dura Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Estado de conservación: New. Language: English . Brand New Book. The Professional s Guide to Financial Services Marketing is directed to any financial services professional--from individual representatives to executives of large financial services companies--who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success. Nº de ref. de la librería AAH9780470410790

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,37
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Jay Nagdeman
Editorial: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470410795 ISBN 13: 9780470410790
Nuevos Tapa dura Cantidad: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The Professional s Guide to Financial Services Marketing is directed to any financial services professional--from individual representatives to executives of large financial services companies--who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success. Nº de ref. de la librería BZV9780470410790

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,91
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Jay Nagdeman
Editorial: Wiley (2009)
ISBN 10: 0470410795 ISBN 13: 9780470410790
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2009. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0470410795

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 22,05
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Jay Nagdeman
Editorial: John Wiley & Sons
ISBN 10: 0470410795 ISBN 13: 9780470410790
Nuevos Tapa dura Cantidad: 3
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción John Wiley & Sons. Hardcover. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780470410790

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,98
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,78
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Nagdeman, Jay
Editorial: John Wiley and#38; Sons (2009)
ISBN 10: 0470410795 ISBN 13: 9780470410790
Nuevos Cantidad: 1
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción John Wiley and#38; Sons, 2009. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470410790

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,63
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,09
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Jay Nagdeman
Editorial: Wiley (2009)
ISBN 10: 0470410795 ISBN 13: 9780470410790
Nuevos Tapa dura Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2009. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0470410795

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,21
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Nagdeman, Jay
Editorial: Wiley (2009)
ISBN 10: 0470410795 ISBN 13: 9780470410790
Nuevos Tapa dura Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2009. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería P110470410795

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 34,45
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,69
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Nagdeman, Jay
Editorial: John Wiley & Sons Inc (2009)
ISBN 10: 0470410795 ISBN 13: 9780470410790
Nuevos Tapa dura Cantidad: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción John Wiley & Sons Inc, 2009. Hardcover. Estado de conservación: Brand New. 1st edition. 288 pages. 9.09x6.42x1.10 inches. In Stock. Nº de ref. de la librería __0470410795

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 34,13
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,72
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda