"Sinopsis" puede pertenecer a otra edición de este libro.
A Step-by-Step Guide
Email delivers significant ROI, increases brand loyalty, and is one of the most powerful tools in your marketing arsenal when used properly. Are you getting the most out of your current efforts? Are your campaigns profitable? Are you building brand equity? Are you integrating campaigns with other channels? Renowned email marketers Jeanniey Mullen and David L. Daniels offer a fresh, insightful look at modern email marketing in today's customer-centric marketplace. They'll alert you to the newest concepts, hottest trends, most budget-friendly tools, and best practices—while they help you build, deploy, and manage a smart, day-by-day plan for success.
Leverage eight different ways to use email for better results
Use website analytics to improve your email efforts
Create multichannel marketing strategies from your email database
Set up high-impact video- and audio-enabled emails
Develop email strategies for mobile devices and social networks
Track, measure, analyze, and report your results
You'll also find:
What not to do when you send an email
Straightforward tools for adding email to your current marketing plan and getting budget approval
Online resources, cheat sheets, a glossary, and much more
Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
Praise for Email Marketing: An Hour a Day
"You don't have to quit your day job to start or radically improve your email marketing program. Just set this book and a decent pen next to wherever you brew your coffee. You and your bottom line will be glad you did."
—Tom Gerace, CEO and founder, Gather.com
"Jeanniey and David have written a book in which the power of email marketing becomes simple to understand and easy to implement."
—Dr. Ramesh A. Lakshmi-Ratan, Executive Vice-President and Chief Operating Officer, Direct Marketing Association
"Common wisdom advises that 'the money is in the list.' That is absolutely true if you provide the proper experience. This book gives you real-world advice on planning campaigns for maximum impact, how to measure and improve your campaign's effectiveness, and how to do it based on your budget and resources."
—Bryan Eisenberg, New York Times author of Waiting For Your Cats to Bark
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 0,93
De Estados Unidos de America a España
Descripción PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9780470386736
Descripción Condición: new. Nº de ref. del artículo: 63d99ef9b2da02b3dbefb439315e50bd
Descripción Condición: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Nº de ref. del artículo: ria9780470386736_lsuk
Descripción paperback. Condición: New. Language: ENG. Nº de ref. del artículo: 9780470386736
Descripción Condición: New. If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Num Pages: 312 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 190 x 17. Weight in Grams: 472. . 2008. 1st Edition. Paperback. . . . . Nº de ref. del artículo: V9780470386736
Descripción PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9780470386736
Descripción Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Nº de ref. del artículo: C9780470386736
Descripción Paperback or Softback. Condición: New. Email Marketing: An Hour a Day 1.01. Book. Nº de ref. del artículo: BBS-9780470386736
Descripción Condición: New. Nº de ref. del artículo: 5557283-n
Descripción Soft Cover. Condición: new. This item is printed on demand. Nº de ref. del artículo: 9780470386736