Global Marketing Management

3,09 valoración promedio
( 22 valoraciones por Goodreads )
 
9780470381113: Global Marketing Management

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.  The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.”  The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today

Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal.  Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Publisher:

This book will help prepare readers for the 21st Century by becoming effective managers overseeing global marketing activities in an increasingly competitive environment. It is the first book to offer a truly global, as opposed to multinational, perspective on marketing.

From the Back Cover:

Get the Global Edge in Marketing
"The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues...well-thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive. The global perspectives inserts are a major strength of the book. It provides unique and novel insights on the strategies of multinational corporations in a wide range of situations and countries." ? D. Maheswaran, New York University.

"This text definitely portrays modern teaching concepts in global marketing - much more holistic examination of the marketing function." ? Hildy Teegen, The George Washington University

"It is truly global, comprehensive, and cross-functional. Extensive coverage of sourcing strategy, GATT/WTO/FTAs, and culture?s role across all elements add new dimensions. The increased coverage of segmentation has long been overdue in this field and is well-handled in this text. The work is current, up-to-date, and portrays modern teaching concepts in global marketing. Many of the examples are unique to this text and serve as refreshing changes from the tired war stories that often appear again and again elsewhere." ? Scott Swan, The College of William & Mary

"The authors? tone and style shall appeal to our students. They write in a clear and comprehensive style.... The authors have researched well and presented appropriate and interesting examples to illustrate the text. The cases cover extensive geographical areas; functional areas such as product, pricing, promotion and advertising, technology, retailing, etc. add to the students? learning experience." ? K.C. Dhawan, Concordia University/Montreal

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

Edición internacional
Edición internacional

1.

Masaaki (Mike) Kotabe; Kristiaan Helsen
Editorial: Wiley (2010)
ISBN 10: 0470381116 ISBN 13: 9780470381113
Nuevos Soft cover Cantidad: 1
Edición internacional
Librería
JS D_Books
(CHATHAM, LA, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2010. Soft cover. Estado de conservación: New. 5th or later Edition. This is an International Edition, Brand NEW, Shrink Wrapped, Paperback, Ships from multiple locations across the globe in 4-7 business days; delivered well within delivery estimates with Tracking. Choose Expedited Shipping for 3-4 Business DAY DELIVERY. ISBN and Cover page may differ. International edition does not comes with CD/access code. Book cover may contain restrictions but it is absolutely legal to use, may be printed in black & white having similar contents as US edition. Best Customer Support. Please READ Description Carefully Before Buying. Occasionally, international textbooks may come with different exercises at the end of chapters. Nº de ref. de la librería ABE-1495216246266

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,48
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,57
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

2.

Masaaki Kotabe
ISBN 10: 0470381116 ISBN 13: 9780470381113
Nuevos Tapa blanda Cantidad: 10
Edición internacional
Librería
bookscollection
(Delhi, DELHI, India)
Valoración
[?]

Descripción Estado de conservación: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería ABEADH##2677

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,42
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,59
De India a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

3.

Masaaki Kotabe & Kristiaan Helsen
ISBN 10: 0470381116 ISBN 13: 9780470381113
Nuevos Softcover Cantidad: > 20
Edición internacional
Librería
LowPriceBookDeals
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción Softcover. Estado de conservación: New. 5th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 3-6 business days by USPS/UPS/Fedex with tracking number. Choose expedited shipping for superfast delivery 2-4 business days. We do not ship to PO Box addresses. International Edition Textbooks may bear a label Not for sale in the U.S. or Canada etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Nº de ref. de la librería LBDUS61483503

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,45
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,17
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

4.

Kotabe, Masaaki (Mike); Helsen, Kristiaan
Editorial: Wiley (2010)
ISBN 10: 0470381116 ISBN 13: 9780470381113
Nuevos Paperback Cantidad: 8
Edición internacional
Librería
WFL
(Holtsville, NY, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2010. Paperback. Estado de conservación: New. New ,International edition , softcover ,Same text as US edition , ISBN /Cover may be different , Ready to ship, 5-8 business days worldwide delivery. Nº de ref. de la librería INFGYD1F2275

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,20
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,76
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

5.

Kotabe, Masaaki (Mike); Helsen, Kristiaan
Editorial: Wiley (2010)
ISBN 10: 0470381116 ISBN 13: 9780470381113
Nuevos Paperback Cantidad: 5
Edición internacional
Librería
WFL
(Holtsville, NY, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2010. Paperback. Estado de conservación: New. New ,International edition , softcover ,Same text as US edition , ISBN /Cover may be different , Ready to ship, 5-8 business days worldwide delivery. Nº de ref. de la librería INFGYD1G2303

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,28
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,76
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

6.

Kotabe, Masaaki (Mike); Helsen, Kristiaan
Editorial: Wiley (2010)
ISBN 10: 0470381116 ISBN 13: 9780470381113
Nuevos Paperback Cantidad: 5
Edición internacional
Librería
WFL
(Holtsville, NY, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2010. Paperback. Estado de conservación: New. New ,International edition , softcover ,Same text as US edition , ISBN /Cover may be different , Ready to ship, 5-8 business days worldwide delivery. Nº de ref. de la librería INFGYC1G1595

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,34
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,76
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

7.

Kotabe, Masaaki (Mike); Helsen, Kristiaan
Editorial: Wiley
ISBN 10: 0470381116 ISBN 13: 9780470381113
Nuevos Tapa blanda Cantidad: > 20
Edición internacional
Librería
Sunshine Book Store
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción Wiley. Estado de conservación: New. 0470381116 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería SU_9780470381113

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,67
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

8.

Kotabe Helsen
ISBN 10: 0470381116 ISBN 13: 9780470381113
Nuevos Soft cover Cantidad: > 20
Edición internacional
Librería
LOW COST_FAST SHIP
(Scottsdale, AZ, Estados Unidos de America)
Valoración
[?]

Descripción Soft cover. Estado de conservación: New. Opt EXPEDITED shipping for 2 to 4 day delivery - Brand NEW - International Edition - 5ed - SAME Contents as in US edition - SHRINKwrapped BOXpacked - There is no CD or Access Code, unless specified above - Ships from various locations. Nº de ref. de la librería V87

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,41
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,13
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

9.

Kristiaan Helsen
ISBN 10: 0470381116 ISBN 13: 9780470381113
Nuevos Softcover Cantidad: 20
Edición internacional
Librería
Unique Bookseller
(Delhi, India)
Valoración
[?]

Descripción Softcover. Estado de conservación: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. Territorial restrictions may be printed on the book. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Kindly provide day time phone number in order to ensure smooth delivery. No shipping to PO BOX, APO, FPO addresses. 100% Customer satisfaction guaranteed!. . Nº de ref. de la librería UBS02861

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 23,22
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

10.

Kotabe
ISBN 10: 0470381116 ISBN 13: 9780470381113
Nuevos Cantidad: 5
Edición internacional
Librería
firstbookstore
(New Delhi, India)
Valoración
[?]

Descripción Estado de conservación: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Nº de ref. de la librería AIND-19067

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 23,37
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda