Toy Monster: The Big, Bad World of Mattel

3,21 valoración promedio
( 146 valoraciones por GoodReads )
 
9780470371268: Toy Monster: The Big, Bad World of Mattel
Review:

"...a thorough investigation of the world's biggest toy manufacturer...the history of Barbie's creation...is out in the open." (The Times (Saturday Review), February 28th 2009) "Oppenheimer lifts the lid on a disturbing business culture." (Manchester Evening News, March 7th 2009) "...a fascinating insight into the American corporate dream and the characters who made it come true." (Irish Examiner, March 21st 2009) “...the author supplies a grab-bag of colourful and often tangential anecdotes..." (The Times, September 2009).

From the Publisher:

An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. * Introduces you to the larger-than-life personalities that have shaped Mattel's eccentric world * Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company * Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.

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1.

Oppenheimer, J.
Editorial: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470371269 ISBN 13: 9780470371268
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Estado de conservación: New. 1. Auflage. 229 x 155 mm. Language: English . Brand New Book. An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel s toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel s oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel s take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. * Introduces you to the larger-than-life personalities that have shaped Mattel s eccentric world * Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company * Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why today s toy business isn t always fun and games. Nº de ref. de la librería AAH9780470371268

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2.

Oppenheimer, J.
Editorial: John Wiley and Sons
ISBN 10: 0470371269 ISBN 13: 9780470371268
Nuevos Cantidad: > 20
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INDOO
(Avenel, NJ, Estados Unidos de America)
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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470371269

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3.

Oppenheimer, J.
Editorial: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470371269 ISBN 13: 9780470371268
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Estado de conservación: New. 1. Auflage. 229 x 155 mm. Language: English . Brand New Book. An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel s toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel s oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel s take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. * Introduces you to the larger-than-life personalities that have shaped Mattel s eccentric world * Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company * Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why today s toy business isn t always fun and games. Nº de ref. de la librería AAH9780470371268

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Oppenheimer, J.
Editorial: Wiley (2009)
ISBN 10: 0470371269 ISBN 13: 9780470371268
Nuevos Tapa dura Cantidad: 1
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Irish Booksellers
(Rumford, ME, Estados Unidos de America)
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Descripción Wiley, 2009. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0470371269

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Oppenheimer, J.
Editorial: John Wiley and#38; Sons (2009)
ISBN 10: 0470371269 ISBN 13: 9780470371268
Nuevos Cantidad: 2
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Books2Anywhere
(Fairford, GLOS, Reino Unido)
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Descripción John Wiley and#38; Sons, 2009. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470371268

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6.

Oppenheimer, J.
Editorial: Wiley (2009)
ISBN 10: 0470371269 ISBN 13: 9780470371268
Nuevos Tapa dura Cantidad: 1
Librería
Book Deals
(Lewiston, NY, Estados Unidos de America)
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Descripción Wiley, 2009. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Part I: The Barbie War and The Handler-Ryan Era.Chapter 1: Barbie's Untold Heritage.Chapter 2: A Shocking Cover-up.Chapter 3: From Weapons of Mass Destruction to Barbie, and the knocking off of a German doll.Chapter 4: Putting the "Matt" in Mattel and How the Toymaker Became a Hotbed of Aggressive Hotheads.Chapter 5: Real-Life Barbie Dolls.Chapter 6: Horrific Scandal, Controversy and Indictments.Chapter 7: A Civil War and a Hollywood Romance.Chapter 8: A Bloody Tragic Ending.Part II: A Drama Princess and the Barad Era.Chapter 9: "Miss Italian America".Chapter 10: From "He-Man" to Home Depot.Chapter 11: A Fearsome and Firing Diva and the Great Whistleblower Debacle.Chapter 12: The Princess Di Fiasco, Praying For Success, and Demi Plays Barad.Chapter 13: Another Whistleblower in the Ranks, Toyland's Worst Acquisition and the End of a Reign.Part III: Toy Terror, The Bratz Attack, and the Eckert EraChapter 14: The Processed Cheese Savior.Chapter 14: The Processed Cheese Savior.Chapter 15: Barbie's Aging, Eckert's Making Excuses, and The Bratz Pack is Booming.Chapter 16: Toy Terror 2007.Chapter 17: An Outrageous Apology.Chapter 18: "Like Something Out Of The Exorcist".Chapter 19: Keep It Out Of The News!Chapter 20: Don't Diss Barbie, and the Toy Trial of the Century - Bratz vs. Barbie.Author's Notes on Sources.Bibliography.Acknowledgments.About the Author. Nº de ref. de la librería ABE_book_new_0470371269

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Oppenheimer, J.
ISBN 10: 0470371269 ISBN 13: 9780470371268
Nuevos Tapa dura Primera edición Cantidad: 1
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Grand Eagle Retail
(Wilmington, DE, Estados Unidos de America)
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Descripción 2009. Hardcover. Estado de conservación: New. 1st. 155mm x 25mm x 229mm. Hardcover. This book will be an exhaustively researched look at the toy industry, using Mattel as the center piece. The author will examine today's toy recalls, from China, Mexico, etc, and the impac.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 280 pages. 0.454. Nº de ref. de la librería 9780470371268

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Oppenheimer, J.
Editorial: Wiley John + Sons (2009)
ISBN 10: 0470371269 ISBN 13: 9780470371268
Nuevos Tapa dura Cantidad: 1
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English-Book-Service Mannheim
(Mannheim, Alemania)
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[?]

Descripción Wiley John + Sons, 2009. Estado de conservación: New. Nº de ref. de la librería L9780470371268

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Oppenheimer, J.
Editorial: Wiley John & Sons Mrz 2009 (2009)
ISBN 10: 0470371269 ISBN 13: 9780470371268
Nuevos Cantidad: 1
Librería
Valoración
[?]

Descripción Wiley John & Sons Mrz 2009, 2009. Buch. Estado de conservación: Neu. 254x199x53 mm. Neuware - This book will be an exhaustively researched look at the toy industry, using Mattel as the center piece. The author will examine today's toy recalls, from China, Mexico, etc, and the impact on the American consumer and international trade relations. The book also looks back at Mattel's history from the creation of Barbie, along with other toys now brand names throughout the world, and finds a long history of cover-up and scandal within the company. Given the highly competitive nature of the toy business, there is industrial espionage and sabotage as well. 288 pp. Englisch. Nº de ref. de la librería 9780470371268

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10.

Oppenheimer, J.
Editorial: Wiley John & Sons Mrz 2009 (2009)
ISBN 10: 0470371269 ISBN 13: 9780470371268
Nuevos Cantidad: 1
Librería
Rheinberg-Buch
(Bergisch Gladbach, Alemania)
Valoración
[?]

Descripción Wiley John & Sons Mrz 2009, 2009. Buch. Estado de conservación: Neu. 254x199x53 mm. Neuware - This book will be an exhaustively researched look at the toy industry, using Mattel as the center piece. The author will examine today's toy recalls, from China, Mexico, etc, and the impact on the American consumer and international trade relations. The book also looks back at Mattel's history from the creation of Barbie, along with other toys now brand names throughout the world, and finds a long history of cover-up and scandal within the company. Given the highly competitive nature of the toy business, there is industrial espionage and sabotage as well. 288 pp. Englisch. Nº de ref. de la librería 9780470371268

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