Toy Monster: The Big, Bad World of Mattel

3,21 valoración promedio
( 150 valoraciones por Goodreads )
 
9780470371268: Toy Monster: The Big, Bad World of Mattel

Book by Oppenheimer Jerry

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas:

"...a thorough investigation of the world's biggest toy manufacturer...the history of Barbie's creation...is out in the open." (The Times (Saturday Review), February 28th 2009) "Oppenheimer lifts the lid on a disturbing business culture." (Manchester Evening News, March 7th 2009) "...a fascinating insight into the American corporate dream and the characters who made it come true." (Irish Examiner, March 21st 2009) “...the author supplies a grab-bag of colourful and often tangential anecdotes..." (The Times, September 2009).

Reseña del editor:

An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. * Introduces you to the larger-than-life personalities that have shaped Mattel's eccentric world * Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company * Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.

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1.

Jerry Oppenheimer
Editorial: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470371269 ISBN 13: 9780470371268
Nuevos Tapa dura Primera edición Cantidad: 1
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The Book Depository
(London, Reino Unido)
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[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Estado de conservación: New. 1. Auflage. 229 x 155 mm. Language: English . Brand New Book. An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel s toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel s oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel s take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. * Introduces you to the larger-than-life personalities that have shaped Mattel s eccentric world * Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company * Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why today s toy business isn t always fun and games. Nº de ref. de la librería AAH9780470371268

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Jerry Oppenheimer
Editorial: John Wiley and Sons
ISBN 10: 0470371269 ISBN 13: 9780470371268
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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470371269

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3.

Jerry Oppenheimer
Editorial: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470371269 ISBN 13: 9780470371268
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Estado de conservación: New. 1. Auflage. 229 x 155 mm. Language: English . Brand New Book. An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel s toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel s oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel s take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. * Introduces you to the larger-than-life personalities that have shaped Mattel s eccentric world * Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company * Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why today s toy business isn t always fun and games. Nº de ref. de la librería AAH9780470371268

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4.

Jerry Oppenheimer
Editorial: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470371269 ISBN 13: 9780470371268
Nuevos Tapa dura Primera edición Cantidad: 10
Librería
Book Depository hard to find
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Descripción John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Estado de conservación: New. 1. Auflage. 229 x 155 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel s toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel s oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel s take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. * Introduces you to the larger-than-life personalities that have shaped Mattel s eccentric world * Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company * Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why today s toy business isn t always fun and games. Nº de ref. de la librería BZV9780470371268

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Jerry Oppenheimer
Editorial: Wiley (2009)
ISBN 10: 0470371269 ISBN 13: 9780470371268
Nuevos Tapa dura Cantidad: 1
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Ergodebooks
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Descripción Wiley, 2009. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0470371269

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Jerry Oppenheimer
Editorial: John Wiley and#38; Sons (2009)
ISBN 10: 0470371269 ISBN 13: 9780470371268
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Descripción John Wiley and#38; Sons, 2009. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470371268

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Oppenheimer, Jerry
Editorial: Wiley (2009)
ISBN 10: 0470371269 ISBN 13: 9780470371268
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Descripción Wiley, 2009. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0470371269

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Oppenheimer, Jerry
Editorial: Wiley (2009)
ISBN 10: 0470371269 ISBN 13: 9780470371268
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Descripción Wiley, 2009. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110470371269

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Jerry Oppenheimer
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Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97804703712681.0

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Oppenheimer, Jerry
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Descripción Wiley. Hardcover. Estado de conservación: New. 0470371269 New Condition. Nº de ref. de la librería NEW6.1162246

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