Segel Retail Business Kit For Dummies

ISBN 13: 9780470293300

Retail Business Kit For Dummies

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9780470293300: Retail Business Kit For Dummies
From the Publisher:

Whether you're a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today's retail marketplace-from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You'll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: * Launch a successful independent retail business * Create a Web site that shines * Connect with customers and increase sales * Handle legal and accounting issues * Design stores that really work * Practice the 10 keys to retail selling * Use management practices proven in the trenches * Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.

About the Author:

Rick Segel, CSP is an international retail expert and author of 8 books on retailing. Segel is the Online Retail Marketing Expert for Staples.com and is the creator of the highly acclaimed Retail Awards Program in Massachusetts. His weekly column is read by more than 10,000 retailers worldwide.

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Descripción For Dummies, 2008. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Now updated with key tools for competing against the big chainsIn the last five years, independent retailing has gone from a period of struggle and survival-of-the-fittest to ultimately rebounding into what experts believe is the most lucrative time for independents to succeed in recorded history. Nº de ref. de la librería ABE_book_new_0470293306

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Descripción John Wiley and Sons Ltd, United Kingdom, 2008. Mixed media product. Estado de conservación: New. 2nd Revised edition. 231 x 185 mm. Language: English . Brand New Book. Whether you re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today s retail marketplace-from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: * Launch a successful independent retail business * Create a Web site that shines * Connect with customers and increase sales * Handle legal and accounting issues * Design stores that really work * Practice the 10 keys to retail selling * Use management practices proven in the trenches * Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file. Nº de ref. de la librería AAH9780470293300

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Descripción John Wiley and Sons Ltd, United Kingdom, 2008. Mixed media product. Estado de conservación: New. 2nd Revised edition. 231 x 185 mm. Language: English . Brand New Book. Whether you re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today s retail marketplace-from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: * Launch a successful independent retail business * Create a Web site that shines * Connect with customers and increase sales * Handle legal and accounting issues * Design stores that really work * Practice the 10 keys to retail selling * Use management practices proven in the trenches * Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file. Nº de ref. de la librería AAH9780470293300

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