Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus

3,66 valoración promedio
( 29 valoraciones por Goodreads )
 
9780470242049: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus

Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether you?re a veteran marketing professional or a novice entering the field, you can?t afford to miss this wisdom.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Inside Flap:

Marketing's goal is the same as ever: get your product before more of the right people, generate enthusiasm to encourage buying, build brand loyalty to keep your customers coming back. What has changed, and radically, is the delivery system. Today, it's about optimizing your web site for search engine placement. Marketing via blogs and social networking sites. Creating an online press release that generates results.

Where better to learn such skills than from those who have already been successful?

The experts who sat down to talk shop with Michael Miller have not only been there and done that, they've done it masterfully. You'll learn about search engine advertising from Ron Belanger, head of Yahoo! Search Marketing. Get the inside track on blog marketing from Southwest Airlines blogmeister Brian Lusk. Research online retailing with Travelocity's Jeffrey Glueck. And more.

Here's your chance to pick the best brains in the business.

The Marketing Gurus

  • Joan Holman Joan Holman Productions

  • Greg Hartnett Best of the Web, Hotel Hotline

  • Jacob Hawkins Overstock.com

  • Mark Oldani Circuit City Direct

  • Jeffrey Glueck Travelocity

  • Lauren Freedman the e-tailing group, inc.

  • Tamara Adlin adlin, inc.

  • Steve Rubel Edelman

  • Greg Jarboe SEO-PR

  • Eric Ward Link Marketing Consultant

  • Jordan Gold Freedom

  • Heather Lloyd-Martin SuccessWorks

  • Chris Baggott Compendium Software

  • Ed Shull NetResults

  • Brian Lusk Southwest Airlines

  • Lee Odden TopRank Online Marketing

  • Jill Whalen High Rankings

  • Liana Evans KeyRelevance

  • Perry Marshall Perry S. Marshall & Associates

  • Kevin Lee Didit

  • Paul O'Brien Zvents

  • Ron Belanger Yahoo!

  • David Fischer Google

  • Phil Terry Creative Good

  • Patrick Duparcq Kellogg School of Management, Northwestern University

From the Back Cover:

"E-commerce is an evolution. You don't have to get everything right immediately; you can learn from it."
— Lauren Freedman, the e-tailing group, inc.

"Focus on the user, build for the long view, and the money will come."
— Greg Hartnett, Best of the Web, Hotel Hotline

"No matter how much you spent on it, a web site is invisible until somebody links to it."
— Eric Ward, Link Marketing Consultant

"[If] you can get the PR people interacting with the search people, they will discover that there's lots of things they can do together."
— Greg Jarboe, SEO-PR

come talk shop with the best

Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts.

That discussion is packaged in these pages. Whether you're a veteran marketing professional or a novice entering the field, you can't afford to miss this wisdom.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Michael Miller
Editorial: Wiley (2008)
ISBN 10: 0470242043 ISBN 13: 9780470242049
Nuevos Tapa dura Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2008. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0470242043

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 12,39
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Michael Miller
ISBN 10: 0470242043 ISBN 13: 9780470242049
Nuevos Cantidad: 1
Librería
Castle Rock
(Pittsford, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97804702420491.0

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,56
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Michael Miller
Editorial: Wiley (2008)
ISBN 10: 0470242043 ISBN 13: 9780470242049
Nuevos Tapa dura Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2008. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0470242043

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 30,06
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Miller, Michael
Editorial: Wiley (2008)
ISBN 10: 0470242043 ISBN 13: 9780470242049
Nuevos Tapa dura Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2008. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110470242043

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 31,68
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,57
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Miller, Michael
Editorial: John Wiley & Sons Inc (2008)
ISBN 10: 0470242043 ISBN 13: 9780470242049
Nuevos Tapa dura Cantidad: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción John Wiley & Sons Inc, 2008. Hardcover. Estado de conservación: Brand New. 1st edition. 319 pages. 9.50x6.50x1.25 inches. In Stock. Nº de ref. de la librería __0470242043

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 49,07
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,69
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío