ROI For Nonprofits: The New Key to Sustainability

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9780470168875: ROI For Nonprofits: The New Key to Sustainability

Explore the methods and processes to help nonprofits raise money in an environment that increasingly demands accountability, transparency, and results. The realities of today's economic environment have required that nonprofits, and those that raise money for them, make their case for support as strongly as possible. Warm and fuzzy appeals that tug at the heart strings have met with limited success. Assuming that funding targets intuitively know the value of the good work being done is unrealistic. The Key to Nonprofit Sustainability offers an abundance of pragmatic tips, tools, case studies, and techniques to make the process easy to understand and implement.

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From the Inside Flap:

ROI for Nonprofits: The New Key to Sustainability

"Nonprofits are not that different from for-profits." This statement alone can cause heated discussion, but the truth is, nonprofits face the same challenges as for-profits when it comes to raising money and keeping investors happy. When investors in nonprofits are shown that their money is making a difference and their investment is paying off, they are more likely to keep investing—making return on investment (ROI) a valuable method for nonprofits to demonstrate the value of their organization.

Written by Tom Ralser—a CFA uniquely qualified to apply ROI methodologies to the nonprofit sector—ROI for Nonprofits: The New Key to Sustainability details the methods and processes to help non-profits raise money in an environment that increasingly demands accountabi-lity, transparency, and results. Divided into two main sections, the first section of the book establishes the benefits and motivations for the investment-driven approach, while the second section demonstrates the range in which ROI can be put to use.

Filled with an abundance of case studies as well as pragmatic tips, tools, and methods used successfully by hundreds of nonprofits, this practical book covers topics including:

  • Defining ROI

  • The Leverage of Investors

  • Learning from the For-profit World

  • Moving to an Investment-based Mindset

  • It's the Economy Stupid! Revisited

  • Treating Investors as Investors

The prospective investor in a nonprofit wants to know "What was accomplished with my money?" ROI for Nonprofits: The New Key to Sustainability offers imme-diately useful concepts that accentuate, enhance, and augment solid fundraising and represents a major change in how to capitalize on the motivations of those who are likely to invest in your organization.

From the Back Cover:

Praise for ROI for Nonprofits: The New Key to Sustainability

"Tom Ralser has managed to condense his years of experience as an educator, lecturer, and consultant into a wonderful book filled with lessons learned, real-world situations, and sound business approaches. This is bound to become a desk reference for many nonprofit executives."

Patricia J. Kota, RN, MSPL, Chief Executive Officer, Coastal Medical Access Project

"We have done logic models, SMART goals, and outcome measures for years. But after completing Ralser's OVP analysis, our staff and board members' enthusiasm for the mission increased, as they saw the significant economic value we contribute to our community each year. His OVP tool helps us make a compelling case for support that resonates with local donors and supporters beyond emotional appeals."

Marina Sampanes Peed, President & Executive Director, The IMPACT! Group

"Those not-for-profit organizations that: treat their donors as investors; define their work and planned results in ways that are easily marketable; adopt and implement policies designed to assure full accountability; hold themselves fully responsible for delivering on their commitments; and focus upon delivering a real 'Return on Investment' to their investors, stakeholders, and community will be the organiza-tions that survive and thrive in the coming decades. Tom Ralser's groundbreaking book ROI for Nonprofits is the new guidebook for not-for-profit organizations serious about success."

Bob Johnson, President, Smart Funding Plus, LLC

"The new approach outlined in ROI for Nonprofits can help nonprofits of any size more accurately show the value of what they do and seek investments based on their value. I recommend Ralser's book to all of my grantees."
—Pearl McElfish, Northwest Arkansas Community Foundation, Connecting Donors to Their Charitable Passion

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Ralser, Tom
Editorial: Wiley (2007)
ISBN 10: 0470168870 ISBN 13: 9780470168875
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Ralser, Tom
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Ralser, Tom
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