Blackberry Planet: The Story of Research in Motion and the Little Device That Took the World by Storm (Wiley)

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9780470159408: Blackberry Planet: The Story of Research in Motion and the Little Device That Took the World by Storm (Wiley)
Reseña del editor:

BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion's innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world's foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones. BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis' invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story. With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the "CrackBerry," and the various patent suits RIM has had to fight off - including the five-year court battle that resulted in the largest technology patent settlement in US history. As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they've been, to try and predict where they're going.

Biografía del autor:

Alastair Sweeny is a veteran writer specializing in business histories and leading-edge technologies. He has produced and written five corporate histories of leading companies in the energy, financial services, technology and retail sectors. Alastair has also produced book and digital content for Apple Inc. and Microsoft Inc.

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Alastair Sweeny
Editorial: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470159405 ISBN 13: 9780470159408
Nuevos Tapa dura Primera edición Cantidad: 1
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Descripción John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Estado de conservación: New. 1. Auflage. 231 x 160 mm. Language: English . Brand New Book. BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones. BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story. With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the CrackBerry, and the various patent suits RIM has had to fight off - including the five-year court battle that resulted in the largest technology patent settlement in US history. As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they ve been, to try and predict where they re going. Nº de ref. de la librería AAH9780470159408

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Sweeny, Alastair
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Alastair Sweeny
Editorial: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470159405 ISBN 13: 9780470159408
Nuevos Tapa dura Primera edición Cantidad: 1
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Descripción John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Estado de conservación: New. 1. Auflage. 231 x 160 mm. Language: English . Brand New Book. BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones. BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story. With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the CrackBerry, and the various patent suits RIM has had to fight off - including the five-year court battle that resulted in the largest technology patent settlement in US history. As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they ve been, to try and predict where they re going. Nº de ref. de la librería AAH9780470159408

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Alastair Sweeny
Editorial: John Wiley and#38; Sons (2009)
ISBN 10: 0470159405 ISBN 13: 9780470159408
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Descripción John Wiley and#38; Sons, 2009. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470159408

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Alastair Sweeny
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Descripción 2009. Hardcover. Estado de conservación: New. 1st. 165mm x 25mm x 236mm. Hardcover. way the world communicates. BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion's innovative electronic organizer, the .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 284 pages. 0.603. Nº de ref. de la librería 9780470159408

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Sweeny, Alastair
Editorial: Wiley (2009)
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Descripción Wiley, 2009. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0470159405

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Descripción John Wiley & Sons Inc, 2009. Hardcover. Estado de conservación: Brand New. 1st edition. 304 pages. 9.17x6.46x0.98 inches. In Stock. Nº de ref. de la librería __0470159405

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Alastair Sweeny
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Descripción John Wiley & Sons, 2009. Hardcover. Estado de conservación: New. 16.2 x 23.2 cm. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Nº de ref. de la librería MM-60139128

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Alastair Sweeny
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Descripción 2009. Hardcover. Estado de conservación: New. 1st. 165mm x 25mm x 236mm. Hardcover. way the world communicates. BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion's innovative electronic or.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 284 pages. 0.603. Nº de ref. de la librería 9780470159408

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Storm by Alastair Sweeny
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