New Product Development For Dummies

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9780470117705: New Product Development For Dummies

Book by Karol Robin Nelson Beebe

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Reseña del editor:

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:* Developing a winning NPD strategy* Generating bold new ideas for products and services* Understanding what your customers really want* Keeping projects on track, on budget, and on-time* Building effective cross-functional teams* Planning and executing a blockbuster launch* Collaborating with global partners* Maximizing your chances for success No matter what size or type of business you're in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Contraportada:

Anticipate the needs of your customers and launch your new product or service successfully

Know the insider secrets, get your products to market, and make money!

Looking to improve your product development process? This practical, behind-the-scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success.

  • Develop your NPD strategy
  • Generate ideas forproducts and services

  • Understand what your customers really want

  • Keep projects on track

  • Have effective cross-functional teams

  • Collaborate with global partners

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1.

Robin Karol, Beebe Nelson
Editorial: John Wiley and Sons Ltd, United Kingdom (2007)
ISBN 10: 0470117702 ISBN 13: 9780470117705
Nuevos Paperback Primera edición Cantidad: 10
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The Book Depository
(London, Reino Unido)
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Descripción John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. Estado de conservación: New. 1. Auflage. 234 x 190 mm. Language: English . Brand New Book. The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5 were hits, and fewer than 15 will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:* Developing a winning NPD strategy* Generating bold new ideas for products and services* Understanding what your customers really want* Keeping projects on track, on budget, and on-time* Building effective cross-functional teams* Planning and executing a blockbuster launch* Collaborating with global partners* Maximizing your chances for success No matter what size or type of business you re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services. Nº de ref. de la librería AAH9780470117705

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Karol, Robin
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ISBN 10: 0470117702 ISBN 13: 9780470117705
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Descripción Wiley 2007-05-07, 2007. Softcover. Estado de conservación: New. Softcover. Publisher overstock, may contain remainder mark on edge. Nº de ref. de la librería 9780470117705B

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Ph.D, CEO Robin KarolCo-Director Beebe Nelson
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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470117702

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Robin Karol, Beebe Nelson
Editorial: John Wiley and Sons Ltd, United Kingdom (2007)
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Descripción John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. Estado de conservación: New. 1. Auflage. 234 x 190 mm. Language: English . Brand New Book. The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5 were hits, and fewer than 15 will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:* Developing a winning NPD strategy* Generating bold new ideas for products and services* Understanding what your customers really want* Keeping projects on track, on budget, and on-time* Building effective cross-functional teams* Planning and executing a blockbuster launch* Collaborating with global partners* Maximizing your chances for success No matter what size or type of business you re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services. Nº de ref. de la librería AAH9780470117705

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Karol, Robin
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Descripción 2007. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780470117705

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Karol, Robin; Nelson, Beebe
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Descripción For Dummies. PAPERBACK. Estado de conservación: New. 0470117702 *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería NATARAJB1FI933669

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Robin Karol, Beebe Nelson
Editorial: John Wiley and Sons Ltd, United Kingdom (2007)
ISBN 10: 0470117702 ISBN 13: 9780470117705
Nuevos Paperback Primera edición Cantidad: 10
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Descripción John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. Estado de conservación: New. 1. Auflage. 234 x 190 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5 were hits, and fewer than 15 will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:* Developing a winning NPD strategy* Generating bold new ideas for products and services* Understanding what your customers really want* Keeping projects on track, on budget, and on-time* Building effective cross-functional teams* Planning and executing a blockbuster launch* Collaborating with global partners* Maximizing your chances for success No matter what size or type of business you re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services. Nº de ref. de la librería BZV9780470117705

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Robin Karol
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Descripción John Wiley and#38; Sons, 2007. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470117705

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Robin Karol
Editorial: For Dummies (2007)
ISBN 10: 0470117702 ISBN 13: 9780470117705
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Descripción For Dummies, 2007. Paperback. Estado de conservación: New. Nº de ref. de la librería 0470117702

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Ph.D, CEO Robin Karol, Co-Director Beebe Nelson
Editorial: For Dummies (2007)
ISBN 10: 0470117702 ISBN 13: 9780470117705
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Descripción For Dummies, 2007. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0470117702

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