Gary Dahl Advertising For Dummies

ISBN 13: 9780470045831

Advertising For Dummies

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9780470045831: Advertising For Dummies

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

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From the Back Cover:

New info on buzz, publicity, and word-of-mouth advertising

The fun and easy way® to create effective ads and increase your profits

Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums — from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should — and shouldn't — use shortcuts to save costs.

Discover how to

  • Set a realistic ad budget
  • Define and position your message
  • Identify and target your audience
  • Create great ads for every medium
  • Make an emotional connection
  • Use "ad speak" effectively

About the Author:

Gary Dahl is an award-winning copywriter, creative director, and advertising agency owner in California's Silicon Valley. He is also the creator of the sensational Pet Rock.

"Sobre este título" puede pertenecer a otra edición de este libro.

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1.

Dahl, Gary R.
Editorial: Wiley 2007-01-03 (2007)
ISBN 10: 0470045833 ISBN 13: 9780470045831
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Descripción Wiley 2007-01-03, 2007. Softcover. Estado de conservación: New. Softcover. Publisher overstock, may contain remainder mark on edge. Nº de ref. de la librería 9780470045831B

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Gary R. Dahl
Editorial: John Wiley and Sons Ltd, United Kingdom (2007)
ISBN 10: 0470045833 ISBN 13: 9780470045831
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The Book Depository
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Descripción John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place-but it doesn t have to be. Advertising for Dummies coaches you through the process and shows you how to:* Identify and reach your target audience* Define and position your message* Get the most bang for your buck* Produce great ads for every medium* Buy the different media* Create buzz and use publicity* Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising-from online and print to TV, radio, and outdoor formats-to show you how you can easily develop and execute a successful campaign on any budget. Plus, you ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are!With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle. Nº de ref. de la librería AAH9780470045831

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Gary Dahl
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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470045833

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Gary R. Dahl
Editorial: John Wiley and Sons Ltd, United Kingdom (2007)
ISBN 10: 0470045833 ISBN 13: 9780470045831
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Descripción John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place-but it doesn t have to be. Advertising for Dummies coaches you through the process and shows you how to:* Identify and reach your target audience* Define and position your message* Get the most bang for your buck* Produce great ads for every medium* Buy the different media* Create buzz and use publicity* Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising-from online and print to TV, radio, and outdoor formats-to show you how you can easily develop and execute a successful campaign on any budget. Plus, you ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle. Nº de ref. de la librería AAH9780470045831

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Dahl, Gary
ISBN 10: 0470045833 ISBN 13: 9780470045831
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Descripción 2007. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780470045831

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Editorial: For Dummies
ISBN 10: 0470045833 ISBN 13: 9780470045831
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Descripción For Dummies. PAPERBACK. Estado de conservación: New. 0470045833 *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería NATARAJB1FI933122

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Gary R. Dahl
Editorial: John Wiley and Sons Ltd, United Kingdom (2007)
ISBN 10: 0470045833 ISBN 13: 9780470045831
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Book Depository hard to find
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Descripción John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place-but it doesn t have to be. Advertising for Dummies coaches you through the process and shows you how to:* Identify and reach your target audience* Define and position your message* Get the most bang for your buck* Produce great ads for every medium* Buy the different media* Create buzz and use publicity* Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising-from online and print to TV, radio, and outdoor formats-to show you how you can easily develop and execute a successful campaign on any budget. Plus, you ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are!With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle. Nº de ref. de la librería BZV9780470045831

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Descripción John Wiley and#38; Sons, 2007. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470045831

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Editorial: For Dummies (2007)
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Descripción For Dummies, 2007. Paperback. Estado de conservación: New. Nº de ref. de la librería 0470045833

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97804700458310000000

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