Scenarios: The Art of Strategic Conversation

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9780470023686: Scenarios: The Art of Strategic Conversation

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.

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From the Publisher:

This book shows how to use scenarios--a powerful new approach to strategic planning--to pilot your company profitably through unknown territory. First developed at Royal Dutch/Shell, scenario planning is a technique that enables you to imagine--and prepare for--discontinuous change. When initially developed, scenario planning helped companies understand external change--change in markets, the competitive arena, technology, demographics and so on. In this book, the author takes the art of senario planning one giant step further. After tackling external forces, he shows you how to apply the logic of scenario planning to internal forces. When applied internally as well as externally, scenarios become the driving force for learning as well as planning.

From the Back Cover:

The 'one perfect solution' does not exist. The world is too uncertain for that. But a solution that will work for you is out there, waiting to be discovered.

For many years now, certainly since Scenarios was first published, the only constants in the business environment have been turbulence and change. Today things are no different.

Scenario planning enables managers to face up to this uncertainty by evolving from the idea of finding the ‘best strategy’ to one of mobilising the ‘best strategizing process’. In this long-awaited new edition of his bestselling classic, Kees van der Heijden shows you how to move your organization to meet the future by turning its ongoing ‘strategic conversation’ to its own advantage. Linking your organization’s unique (but often tacit) business idea with scenario thinking, and building on the principles of organizational learning, he describes practical ways to develop those skills that will enhance the continuous scenario-based strategy process.

"Kees van der Heijden has written the most comprehensive, detailed and insightful guide to understanding the business enviornment in a way most useful to business.  No one has mastered the art of bringing that insight to bear in the real world of business with greater depth than Kees."  Peter Schwartz, Chairman, Global Business Network; author of 'The Art of the Long View'.

"The span of this book is unusually wide: it goes from the philosophy of scenario thinking to the minute practicalities of how to do it.  This book is, in my view, the best field guide in a field where it is easy to go astray and where guidance is precious."  Pierre Wack, Former Head of Scenario Planning, Royal Dutch / Shell

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1.

Kees Van Der Heijden
Editorial: John Wiley and Sons Ltd, United Kingdom (2005)
ISBN 10: 0470023686 ISBN 13: 9780470023686
Nuevos Tapa dura Cantidad: 10
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The Book Depository
(London, Reino Unido)
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Descripción John Wiley and Sons Ltd, United Kingdom, 2005. Hardback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in--depth analysis and application of the concept of the a strategic conversationa . While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty. Nº de ref. de la librería AAH9780470023686

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2.

Kees Van Der Heijden
Editorial: John Wiley and Sons Ltd, United Kingdom (2005)
ISBN 10: 0470023686 ISBN 13: 9780470023686
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
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Descripción John Wiley and Sons Ltd, United Kingdom, 2005. Hardback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in--depth analysis and application of the concept of the a strategic conversationa . While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty. Nº de ref. de la librería AAH9780470023686

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Kees van der Heijden
Editorial: Wiley (2005)
ISBN 10: 0470023686 ISBN 13: 9780470023686
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Descripción Wiley, 2005. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0470023686

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Descripción John Wiley & Sons 2004-11-26, 2004. Hardback. Estado de conservación: New. Nº de ref. de la librería NU-GRD-00580058

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Descripción Wiley. Estado de conservación: Brand New. Ships from USA. FREE domestic shipping. Nº de ref. de la librería 0470023686

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Kees van der Heijden
Editorial: Wiley 2004-11-26, Chichester (2004)
ISBN 10: 0470023686 ISBN 13: 9780470023686
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Descripción Wiley 2004-11-26, Chichester, 2004. hardback. Estado de conservación: New. Nº de ref. de la librería 9780470023686

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Heijden, Kees van der
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Descripción John Wiley and#38; Sons, 2004. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470023686

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Kees Van der Heijden
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Descripción John Wiley and Sons Ltd. Hardback. Estado de conservación: new. BRAND NEW, Scenarios: The Art of Strategic Conversation (2nd Revised edition), Kees Van der Heijden, Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in--depth analysis and application of the concept of the a strategic conversationa . While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty. Nº de ref. de la librería B9780470023686

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Van der Heijden, Kees
Editorial: John Wiley and Sons Ltd (2005)
ISBN 10: 0470023686 ISBN 13: 9780470023686
Nuevos Tapa dura Cantidad: 4
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[?]

Descripción John Wiley and Sons Ltd, 2005. Estado de conservación: New. 2005. 2nd Edition. Hardcover. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the scenario planning field. Now, Kees van der Heijden brings his bestseller up to date, following up on the original case studies and adding significant new material. Num Pages: 380 pages, Illustrations. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 25. Weight in Grams: 752. . . . . . . Nº de ref. de la librería V9780470023686

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Van der Heijden, Kees
Editorial: John Wiley and Sons Ltd
ISBN 10: 0470023686 ISBN 13: 9780470023686
Nuevos Tapa dura Cantidad: 4
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Kennys Bookstore
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Descripción John Wiley and Sons Ltd. Estado de conservación: New. 2005. 2nd Edition. Hardcover. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the scenario planning field. Now, Kees van der Heijden brings his bestseller up to date, following up on the original case studies and adding significant new material. Num Pages: 380 pages, Illustrations. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 25. Weight in Grams: 752. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780470023686

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