Enduring Passion: The Story of the Mercedes-Benz Brand - Tapa dura

"...an informative and insightful read." (Express) "...wide research and photographs shed an illuminating light on the success of the three-pointed star." (Sunday Times, 16th October 2005) "...highly readable..." (Mercedes Magazine, October 2005). "...the books easy-going prose captivates the reader with its head-on approach..." (Classic Car Weekly, October 2005) "...an informative and insightful read." (Daily Express, 19th November 2005) "...This one should sell well in London where cool, classic Mercedes seem to have found a particularly keen following... If you love the three-pointed star or automobile history, there may...be room...on your shelf or coffee table." (Evening Standard, 25th November 2005) "...a fascinating look at how the brand developed...Handsomely produced in a large format and richly illustrated" (African Business, 1st December 2005) "...thought provoking..." (The Telegraph, 10th December 2005) "...entertaining, constructively critical, and holds a relevancy to any company struggling with an identity crisis." (Blueprint, Feb 06) "...Lavishly presented...excellent photos well reproduced..." (Gazette, March 2006)

The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.