Ten years after its first publication, the theory of the Creative Class is more relevant than ever. Now for the first time, this original book is revised and updated for a new generation. First published in 2002, "The Rise of the Creative Class" weaved storytelling with reams of cutting-edge research to trace the fundamental theme that runs through a host of seemingly unrelated changes in society: the growing role of creativity in our economy. The idea started a fire. Ten years later, any serious conversation about the creativity, geography, and economic growth must integrate the concept of the Creative Class. Our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading this transformation are the millions of people who create for a living. This Creative Class is found in a variety of fields, from engineering to theatre, biotech to education, architecture to small business. Their choices have already had a huge economic impact. In the future, they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither. Now completely revised and updated, "The Rise of the Creative Class Revisited" takes a deeper look at the forces reshaping our economy and provides a provocative new way to think about why we live as we do today - and where we might be heading.About the Author:
Richard Florida is the founder of the Creative Class Group and a senior editor for The Atlantic. He writes frequently for major newspapers and appears regularly on CNN and other news broadcasts. Florida is Director of the Martin Prosperity Institute at the University of Toronto's Rotman School of Management. He has taught at Carnegie Mellon University, and been a visiting professor at Harvard and MIT. He earned his Bachelor's degree from Rutgers College and his Ph.D. from Columbia University, and he lives in Toronto.
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