Winning at New Products: Accelerating the Process from Idea to Launch

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9780465025787: Winning at New Products: Accelerating the Process from Idea to Launch
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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.

About the Author:

Robert G. Cooper is a Professor of Marketing at the Michael G. DeGroote School of Business, McMaster University in Canada, and ISBM Distinguished Research Fellow at Penn State University's Smeal College of Business Administration. He is the author of several books and was made a Fellow of the Product Development and Management Association in 1999. He lives in Oakville, Ontario.

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Cooper, Robert G.
Editorial: The Perseus Books Group, United States (2011)
ISBN 10: 0465025781 ISBN 13: 9780465025787
Nuevos Paperback Cantidad: 1
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(London, Reino Unido)
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Descripción The Perseus Books Group, United States, 2011. Paperback. Estado de conservación: New. 4th Revised edition. 236 x 152 mm. Language: English . Brand New Book. For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. Nº de ref. de la librería AA99780465025787

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Cooper, Robert G.
ISBN 10: 0465025781 ISBN 13: 9780465025787
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Descripción Estado de conservación: New. Brand New. Nº de ref. de la librería 0465025781

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Cooper, Robert G.
Editorial: The Perseus Books Group, United States (2011)
ISBN 10: 0465025781 ISBN 13: 9780465025787
Nuevos Paperback Cantidad: 1
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The Book Depository US
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Descripción The Perseus Books Group, United States, 2011. Paperback. Estado de conservación: New. 4th Revised edition. 236 x 152 mm. Language: English . Brand New Book. For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. Nº de ref. de la librería AA99780465025787

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Cooper, Robert G.
Editorial: Perseus Books Group (2011)
ISBN 10: 0465025781 ISBN 13: 9780465025787
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Descripción Perseus Books Group, 2011. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería V7-9780465025787

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Cooper, Robert G.
Editorial: The Perseus Books Group (2011)
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Descripción The Perseus Books Group, 2011. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería H8-9780465025787

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Descripción The Perseus Books Group. Paperback. Estado de conservación: new. BRAND NEW, Winning at New Products: Creating Value Through Innovation (4th Revised edition), Robert G. Cooper, For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. Nº de ref. de la librería B9780465025787

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Cooper, Robert G.
Editorial: Basic Books (2011)
ISBN 10: 0465025781 ISBN 13: 9780465025787
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Descripción Basic Books, 2011. Estado de conservación: New. Suitable for product developers everywhere, this title demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. It showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a game plan for achieving product leadership. Num Pages: 448 pages, black & white illustrations, figures. BIC Classification: KJMV6; KJSM. Category: (Y) Teenage / Young Adult. Dimension: 238 x 176 x 28. Weight in Grams: 520. Creating Value Through Innovation. 448 pages, illustrations. Suitable for product developers everywhere, this title demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. It showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a game plan for achieving product leadership. Cateogry: (Y) Teenage / Young Adult. BIC Classification: KJMV6; KJSM. Dimension: 238 x 176 x 28. Weight: 510. . 2011. Fourth Edition. Paperback. . . . . Nº de ref. de la librería V9780465025787

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Cooper, Robert G.
Editorial: Basic Books 2011-07-28 (2011)
ISBN 10: 0465025781 ISBN 13: 9780465025787
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Descripción Basic Books 2011-07-28, 2011. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-00941490

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Cooper, Robert G.
Editorial: Basic Books
ISBN 10: 0465025781 ISBN 13: 9780465025787
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Descripción Basic Books. Estado de conservación: New. Suitable for product developers everywhere, this title demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. It showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a game plan for achieving product leadership. Num Pages: 448 pages, black & white illustrations, figures. BIC Classification: KJMV6; KJSM. Category: (Y) Teenage / Young Adult. Dimension: 238 x 176 x 28. Weight in Grams: 520. Creating Value Through Innovation. 448 pages, illustrations. Suitable for product developers everywhere, this title demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. It showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a game plan for achieving product leadership. Cateogry: (Y) Teenage / Young Adult. BIC Classification: KJMV6; KJSM. Dimension: 238 x 176 x 28. Weight: 510. . 2011. Fourth Edition. Paperback. . . . . Nº de ref. de la librería V9780465025787

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