The Cluetrain Manifesto

3,85 valoración promedio
( 3.446 valoraciones por Goodreads )
 
9780465018659: The Cluetrain Manifesto
Ver todas las copias de esta edición ISBN.
 
 

Book by Weinberger David Locke Christopher Levine Rick Sea

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas:

Fast Company "You might not agree with everything these Web provocateurs say...but you will ignore their ideas at your own peril." Wall Street Journal "The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual." Multichannel Merchant "A book written early enough to not even contain the word 'blog, ' but more relevant now than ever." The Gazette (Montreal) "The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guys...so their thoughts are pure, focused and very different from business-oriented authors." Library Journal "A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have." The Star (South Africa) "Almost 10 years ago [this] seminal book...set out to examine the challenges to business that the internet posed...Well into the first decade of the brave new 21st century, it is clear that the changes these prophets spoke of are irreversible." "Fast Company" "You might not agree with everything these Web provocateurs say...but you will ignore their ideas at your own peril." "Wall Street Journal" "The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual." "Multichannel Merchant" "A book written early enough to not even contain the word 'blog, ' but more relevant now than ever." "The Gazette" (Montreal) "The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guys...so their thoughts are pure, focused and very different from business-oriented authors." "Library Journal" "A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have." "The Star" (South Africa) "Almost 10 years ago [this] seminal book...set out to examine the challenges to business that the internet posed...Well into the first decade of the brave new 21st century, it is clear that the changes these prophets spoke of are irreversible." "Harvard Business Review" "While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a 'human voice'" "The Miami Herald" "One of the best, most eye-opening books I ever read about marketing...as potent and relevant now as it was when it came out."

Reseña del editor:

"The Cluetrain Manifesto" is as potent and relevant now as it was when came out ten years ago. "The Cluetrain Manifesto" began as a Web site in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: 'Markets consist of human beings, not demographic sectors'; thesis no. 20: 'Companies need to realize their markets are often laughing at them'; thesis no. 62: 'Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall'; thesis no. 74: 'We are immune to advertising. Just forget it'. The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will continue to change it all. Ten years after its original publication, the message itself remains quite relevant and unique. With four new forewords, this book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses navigating the topography of the wired marketplace.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780465024094: The Cluetrain Manifesto: 10th Anniversary Edition

Edición Destacada

ISBN 10:  0465024092 ISBN 13:  9780465024094
Editorial: Basic Books, 2011
Tapa blanda

Los mejores resultados en AbeBooks

1.

Rick Levine; Christopher Locke; Doc Searls; David Weinberger; McKee Jake
Publicado por Basic Books (2009)
ISBN 10: 0465018653 ISBN 13: 9780465018659
Nuevo Tapa dura Cantidad disponible: 1
Librería
Irish Booksellers
(Portland, ME, Estados Unidos de America)
Valoración
[?]

Descripción Basic Books, 2009. Condición: New. book. Nº de ref. del artículo: M0465018653

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 19,32
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Rick Levine, Christopher Locke, Doc Searls, David Weinberger, McKee Jake
Publicado por Basic Books (2009)
ISBN 10: 0465018653 ISBN 13: 9780465018659
Nuevo Tapa dura Cantidad disponible: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Basic Books, 2009. Hardcover. Condición: New. Anniversary Edition. Nº de ref. del artículo: DADAX0465018653

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 16,02
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,45
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Rick Levine, Christopher Locke, Doc Sear
Publicado por Basic Books (2009)
ISBN 10: 0465018653 ISBN 13: 9780465018659
Nuevo Tapa dura Cantidad disponible: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Basic Books, 2009. Hardcover. Condición: New. Never used!. Nº de ref. del artículo: P110465018653

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 38,27
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Levine, Rick; Locke, Christopher; Searls, Doc; Weinberger, David; Jake, McKee
Publicado por Basic Books
ISBN 10: 0465018653 ISBN 13: 9780465018659
Nuevo Tapa dura Cantidad disponible: 1
Librería
Cloud 9 Books
(Wellington, FL, Estados Unidos de America)
Valoración
[?]

Descripción Basic Books. Hardcover. Condición: New. 0465018653 New Condition. Nº de ref. del artículo: NEW7.0173455

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 53,37
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,31
A Estados Unidos de America
Destinos, gastos y plazos de envío