It is commonplace today to assume that American culture drives global culture, but what is not immediately clear, yet no less true, is that despite the Marshall Plan, Coca-Cola, McDonald's, EuroDisney and "Baywatch," Europe has been able to preserve its cultural distinctiveness and resist embracing the "American way of life." Richard Pells not only shows how the Europeans resisted and altered American culture to fit their own needs and tastes, but how Americans were as attracted to Europe's fashions and consumer goods as Europeans were influenced by America's technology and mass entertainment. The issues he discusses continue to resonate today, as Americans and Europeans alike face the problem of how to enjoy the benefits of a global culture and economy while maintaining their attachments to local, regional and national institutions. With its rich historical narrative and astute cultural observations, "Not Like Us" provides a new paradigm for understanding the survival of local and national cultures in a global setting."The details are fascinating, the insights unfailingly illuminating. This is serious history at its entertaining best."--Allen J. Matusow, Rice University
"A bold, beautifully written account of the impact (and surprising limits) of Hollywood and burger King, the Marshall Plan and Disneyland, on Western Europeand the great world beyond."--David M. Oshinsky, Rutgers University
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Descripción Basic Books, 1997. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0465001645
Descripción Basic Books, 1997. Hardcover. Estado de conservación: New. 1st. Nº de ref. de la librería DADAX0465001645
Descripción Basic Books, 1997. Hardcover. Estado de conservación: New. Brand new. Clean, unmarked pages. Fine binding and cover. Hardcover and dust jacket. Ships daily. Nº de ref. de la librería 1505210212
Descripción Basic Books, 1997. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110465001645