Basic Instincts: Human Nature and the New Economics - Tapa blanda

Lunn, Pete

 
9780462099637: Basic Instincts: Human Nature and the New Economics
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ISBN 10: 0462099636 ISBN 13: 9780462099637
Editorial: Marshall Cavendish, 2009

Sinopsis

Human instincts are surprisingly sophisticated and subtle, having adapted over generations of trading with each other. Understanding how these instincts work can not only change the way you think about your own affairs, it can alter how you think about a whole range of economic and business issues (from what constitutes a fair salary to the impact of globalisation).A new breed of economists - known as behavioural economists - has started to observe economic life more closely. This book reveals the fascinating results of their studies . Human instincts have long been ignored by traditional economics, but they are crucial factors in major economic decisions, and hence important for our futures. This engaging book is about those human instincts and how the study of them has begun to change fundamentally the science of economics and our own behaviour in today's world

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Acerca del autor

An economist and former BBC journalist, Pete Lunn now works for the Economic and Social Research Institute (ESRI) in Dublin. Pete has an unusual background for an economist, having originally trained a neuroscientist. He received a PhD in human perception from the University of London at just 24 years of age. He then spent over a decade in journalism, mostly with BBC Newsnight in London, but also in Ireland, where he was founding editor of the country s first specialist talk radio station, NewsTalk. A former English Speaking Union scholar, Pete specialises in bringing original or complex ideas to wider audiences. His work in television and radio has won several national awards. After re-qualifying as an economist, he now devotes his energies to policy research and to spreading new economic thinking.

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Editorial
Marshall Cavendish
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0462099636
ISBN 13 
9780462099637
Encuadernación
Tapa blanda
Número de páginas
303
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780462099200: Basic Instincts

Edición Destacada

ISBN 10:  0462099202 ISBN 13:  9780462099200
Editorial: Marshall Cavendish, 2008
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