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Sinopsis
This guide attempts to teach professional chefs and restauranteurs to use the menu as a potent tool for building clientele and increasing profits. The edition features the latest successful menu ideas, marketing philosophies, and pricing strategies, as well as explanations of signature-items and general strategies for improving operations. Information on marketing plans, internal marketing, acceptable sales, and the probability of choice has been expanded. Professionals will learn how to make sure their menus take into account all relevant aspects of demographics, type of service, type of food, and target market.
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Reseña del editor
This guide attempts to teach professional chefs and restauranteurs to use the menu as a potent tool for building clientele and increasing profits. The edition features the latest successful menu ideas, marketing philosophies, and pricing strategies, as well as explanations of signature-items and general strategies for improving operations. Information on marketing plans, internal marketing, acceptable sales, and the probability of choice has been expanded. Professionals will learn how to make sure their menus take into account all relevant aspects of demographics, type of service, type of food, and target market.
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MENU Pricing and Strategy
Publicado por
Van Nostrand Reinhold, 1992
ISBN 10: 0442006926
ISBN 13: 9780442006921
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.45. Nº de ref. del artículo: G0442006926I3N00
Cantidad disponible: 1 disponibles
Imagen de archivo
MENU Pricing and Strategy
Publicado por
Van Nostrand Reinhold, 1992
ISBN 10: 0442006926
ISBN 13: 9780442006921
Antiguo o usado
Tapa blanda
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Nº de ref. del artículo: R04B-04066
Cantidad disponible: 1 disponibles