This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses. The overall structure has been retained and the main feature of the revision is an extensive updating across all chapters.
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Frank Jefkins was the author of the highly successful text, Public Relations Techniques, on which this book is based. He was highly regarded in the field of public relations, illustrated by his receipt of the Sir Stephen Tallents Medal from the Institute of Public Relations for 'exceptional achievement in, and contribution to, public relations practice'.
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Descripción Made Simple. Paperback. Estado de conservación: Brand New. 286 pages. 8.40x5.10x0.60 inches. In Stock. Nº de ref. de la librería zk0434985066
Descripción Made Simple, 1982. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0434985066